Sports Drinks

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RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.

BOOST unveiled its new BOOST Advanced Nutritional Shake designed to support nutritional needs during a weight management journey for adults who are on GLP-1s, the company says.

Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.

PHX, a functional beverage that blends hydration and energy in a single product, unveiled its signature drink lineup.

Seattle-based Stanley 1913, a global lifestyle brand built for performance and cultural relevance, unveiled the second installment of its celebrated partnership with the Messi brand and international athlete, Leo Messi. 

BIOLYTE unveiled a brand redesign across all product lines, including ready-to-drink bottles and On The Go packets. The refresh features vibrant, bold colors, a simplified logo and updated flavor names.

POWERADE announced the launch of its latest innovation adding to the brand’s sports drink portfolio: POWERADE XTRA SOUR.

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just athletes with its association to health and wellness, functional trends. 

PepsiCo, Purchase, N.Y., announced plans to deploy Agentforce, the digital labor platform from Salesforce for bringing trusted, autonomous AI agents into the flow of work. 

Oikos, a brand of Danone North America, announced the launch of Oikos Protein Shakes, a new line of shelf-stable protein shakes.