Vital Proteins announced the launch of its new Collagen & Protein Shake.

Featuring a light chocolate flavor, one convenient Vital Proteins Collagen & Protein Shake packs 30 grams of protein in each serving to help fuel wellness goals and features 10 grams of collagen peptides to support hair, skin, nail, bone and joint health, the company says. 

“People want their wellness routines to work harder — not be harder,” said Jill Abbott, vice president of marketing strategy  and innovation at Vital Proteins, in a statement. “The Vital Proteins Collagen & Protein Shake meets the moment with people looking for more protein, more benefits and more ease in their routine. The tag team of high-quality protein and our signature collagen peptides all in one convenient, great-tasting ready-to-drink beverage delivers on both function and format, and without compromise.”

Each 11-ounce shake contains zero added sugars, and no carrageenan, artificial sweeteners, colors or flavors, the company notes.

The new Vital Proteins Collagen & Protein Shake is beginning to roll out in four-packs at Walmart stores nationwide for a suggested retail price (SRP) of $9.99, and in 18-packs at Costco locations nationwide beginning in September for an SRP of $29.99 (prices might vary by retailer), the company says. Expansion to additional retailers is planned for later this year, it notes.

www.vitalproteins.com