“People want their wellness routines to work harder — not be harder,” said Jill Abbott, vice president of marketing strategy  and innovation at Vital Proteins, in a statement. “The Vital Proteins Collagen & Protein Shake meets the moment with people looking for more protein, more benefits and more ease in their routine. The tag team of high-quality protein and our signature collagen peptides all in one convenient, great-tasting ready-to-drink beverage delivers on both function and format, and without compromise.”

Each 11-ounce shake contains zero added sugars, and no carrageenan, artificial sweeteners, colors or flavors, the company notes.

The new Vital Proteins Collagen & Protein Shake is beginning to roll out in four-packs at Walmart stores nationwide for a suggested retail price (SRP) of $9.99, and in 18-packs at Costco locations nationwide beginning in September for an SRP of $29.99 (prices might vary by retailer), the company says. Expansion to additional retailers is planned for later this year, it notes.

www.vitalproteins.com