Sports Drinks

Muscle Milk positioned to deliver Protein For All

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 15 May 2026 17:00:00 -0400

Muscle Milk announced the complete reformulation of its protein shake lineup as well as its new campaign: Protein For All.

Liquid I.V. Hydration Multiplier Sugar-Free Ring Pop Cherry

Wed, 13 May 2026 00:00:43 -0400

In time for summer, Liquid I.V. announced the launch of its most anticipated flavor: Hydration Multiplier Sugar-Free Ring Pop Cherry.

Beverages expected to play larger role in supporting GLP-1 community

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Thu, 07 May 2026 00:00:00 -0400

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth.

Urban Remedy Strawberry Collagen Meal Shake

Thu, 07 May 2026 00:00:00 -0400

Urban Remedy announced its expansion of its innovative Organic Protein Collagen Meal Shakes with the introduction of Strawberry.

PHX Pineapple

Tue, 05 May 2026 00:00:00 -0400

PHX Hydration Energy Drink announced the launch of its new Pineapple flavor.

CWENCH Hydration

Thu, 30 Apr 2026 00:00:00 -0400

Cizzle Brands announced the launch of its flagship sports hydration brand, CWENCH Hydration, available at Target stores across the United States, as well as on Target.com.

Fitness as a lifestyle keeps interest on sports, protein drinks

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Tue, 28 Apr 2026 00:00:00 -0400

As fitness as a lifestyle proliferates, sports and protein drinks are positioned to fuel consumers embracing that mindset.

Electrolit Cherry Ice

Tue, 28 Apr 2026 00:00:00 -0400

Electrolit is expanding its flavor offering with the launch of Cherry Ice.

Capri Sun introduces electrolyte enhanced drink

Tue, 21 Apr 2026 08:25:00 -0400

Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids.

Elmhurst 1925 Clean Protein

Tue, 21 Apr 2026 00:00:00 -0400

Elmhurst 1925 introduced Clean Protein, a ready-to-drink plant-based protein beverage.

Liquid I.V. Sugar-Free Fruit Punch

Mon, 16 Mar 2026 00:00:00 -0400

Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch.

Gatorade launches Gatorade Lower Sugar

Thu, 05 Mar 2026 12:00:00 -0500

Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of science-backed hydration, it says.

RECOVER 180 Tropical Ice and Orange Cream

Mon, 02 Feb 2026 00:00:00 -0500

RECOVER 180 announced the launch of two new flavors: Tropical Ice and Orange Cream, marking a major expansion of its functional hydration lineup as it kicks off 2026.

Survey shows consumers pay attention to protein in diets

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 16 Jan 2026 00:00:00 -0500

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.

BODYARMOR debuts first release of 2026

Thu, 15 Jan 2026 09:00:00 -0500

BODYARMOR is kicking off the year by introducing its latest innovation in the sports drink portfolio: BODYARMOR FLASH I.V. Caffeine Zero Sugar.

Premier Protein debuts new branding, new products

Fri, 09 Jan 2026 10:00:00 -0500

Premier Protein is kicking off 2026 with refreshed branding and a new product launch.

Bloom Nutrition introduces Bloom Clear Protein

Wed, 07 Jan 2026 14:56:00 -0500

Bloom Nutrition announced the launch of Bloom Clear Protein, a modern take on protein powder designed to deliver both performance and beauty benefits in a refreshingly light format, it says.

Celt Salt HydroCelt

Wed, 07 Jan 2026 00:00:00 -0500

Celt Salt introduced HydroCelt, an electrolyte drink mix designed to redefine clean hydration, it says.

DrinkPAK announces expansion to Philadelphia area

Thu, 11 Dec 2025 12:30:00 -0500

DrinkPAK, Santa Clarita, Calif., is expanding and investing $350 million in the construction of a state-of-the-art manufacturing facility in the Bellwether District of South Philadelphia.

Unlocking the potential for functional beverages

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 08 Dec 2025 00:00:00 -0500

To meet consumers’ health and wellness needs, functional beverages are seeing an increase in usage as these products address a range of benefits.

Gatorade adds new line for 2026

Fri, 10 Oct 2025 12:00:00 -0400

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says.

PepsiCo strengthens protein portfolio

Thu, 09 Oct 2025 09:00:00 -0400

PepsiCo announced details about many of the beverage portfolio innovations in the protein space, which are slated to debut in 2026.

BODYARMOR enters new chapter in Canada

Wed, 08 Oct 2025 09:00:00 -0400

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose Better,” a masterbrand campaign.

Vital Proteins Collagen & Protein Shake

Fri, 19 Sep 2025 00:00:00 -0400

Vital Proteins announced the launch of its new Collagen & Protein Shake.

Travis Kelce joins RECOVER 180 as investor, brand partner

Thu, 04 Sep 2025 10:00:00 -0400

RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.

BOOST Advanced Nutritional Shake

Wed, 03 Sep 2025 00:00:00 -0400

BOOST unveiled its new BOOST Advanced Nutritional Shake designed to support nutritional needs during a weight management journey for adults who are on GLP-1s, the company says.

Gatorade Hydration Booster adds Relax to lineup

Fri, 25 Jul 2025 14:00:00 -0400

Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.

PHX Sport Energy Drink

Fri, 18 Jul 2025 00:00:00 -0400

PHX, a functional beverage that blends hydration and energy in a single product, unveiled its signature drink lineup.

Stanley 1913, Messi Brands unveil Striker Blue Collection

Mon, 14 Jul 2025 18:08:00 -0400

Seattle-based Stanley 1913, a global lifestyle brand built for performance and cultural relevance, unveiled the second installment of its celebrated partnership with the Messi brand and international athlete, Leo Messi.

BIOLYTE unveils brand redesign across product lines

Fri, 11 Jul 2025 10:00:00 -0400

BIOLYTE unveiled a brand redesign across all product lines, including ready-to-drink bottles and On The Go packets. The refresh features vibrant, bold colors, a simplified logo and updated flavor names.