Premier Protein debuts new branding, new products

Premier Protein is kicking off 2026 with refreshed branding and a new product launch.
Premier Protein is unveiling new branding across all packaging and marketing in Canada this month. The new look is modern, positive and uplifting to reflect the Premier Protein’s commitment to delivering joy along the health journey, the company says.
The lineup of Premier Protein shakes and powders will remain consistent in taste, with simple, clear nutrition, it adds.
Premier Protein also is expanding its portfolio in Canada with their first plant-based offering, Al’mazing Non-Dairy Protein Shakes. Made with real almonds, the shakes are Premier Protein’s first non-dairy offering and are crafted for great taste without compromise, the company says.
Launching this month and available while supplies last, the Vanilla Al’mazing Non-Dairy Protein Shake can be found in Costco stores and online in 18-packs. The Vanilla & Coffee Al’mazing Non-Dairy Protein Shake will be available in April in Walmart in four-packs.
Containing 20 grams of protein, 160 calories and 5 grams of sugar, the Al’mazing Non-Dairy Protein Shakes are made with real almonds and no artificial flavor or colors.
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