BIOLYTE unveiled a brand redesign and expanded the availability of its On The Go powder packets to more than 6,000 CVS and Walgreens locations. The retail expansion features two of the brand’s popular flavors ― Lemon Lime and Fruit Punch ― widening BIOLYTE’s reach and making its game-changing rehydration formula even more accessible to consumers nationwide.

In addition to the retail expansion, BIOLYTE unveiled an elevated packaging refresh designed to make a bold impact on the shelf. The redesign spans all product lines, including ready-to-drink bottles and On The Go packets. 

The refresh features vibrant, bold colors, a simplified logo and updated flavor names. These changes are designed to boost brand recognition and reinforce BIOLYTE’s position in the hydration category, it says. 

“Our BIOLYTE - On The Go powder launch at CVS and Walgreens is a momentous milestone, allowing our brand to be even more accessible to consumers,” said Jesslyn Rollins, CEO of BIOLYTE, in a statement. “The rebrand also marks an exciting new chapter for the company. We are dedicated to delivering clean, medical-grade products that people can trust, and we believe our new packaging will further establish BIOLYTE as a leader in the hydration category.”

BIOLYTE's On The Go powder packets in Lemon Lime and Fruit Punch now are available nationwide at CVS and Walgreens locations. The 6-count boxes will retail for $9.99.