Sports Drinks

Liquid I.V. Sugar-Free Fruit Punch

Mon, 16 Mar 2026 00:00:00 -0400

Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch.

Gatorade launches Gatorade Lower Sugar

Thu, 05 Mar 2026 12:00:00 -0500

Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of science-backed hydration, it says.

RECOVER 180 Tropical Ice and Orange Cream

Mon, 02 Feb 2026 00:00:00 -0500

RECOVER 180 announced the launch of two new flavors: Tropical Ice and Orange Cream, marking a major expansion of its functional hydration lineup as it kicks off 2026.

Survey shows consumers pay attention to protein in diets

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 16 Jan 2026 00:00:00 -0500

A Numerator survey finds 78% of U.S. households surveyed reported paying some attention to protein in their diets. To support protein needs, beverage-makers are offering more ways to deliver the macro nutrient.

BODYARMOR debuts first release of 2026

Thu, 15 Jan 2026 09:00:00 -0500

BODYARMOR is kicking off the year by introducing its latest innovation in the sports drink portfolio: BODYARMOR FLASH I.V. Caffeine Zero Sugar.

Premier Protein debuts new branding, new products

Fri, 09 Jan 2026 10:00:00 -0500

Premier Protein is kicking off 2026 with refreshed branding and a new product launch.

Bloom Nutrition introduces Bloom Clear Protein

Wed, 07 Jan 2026 14:56:00 -0500

Bloom Nutrition announced the launch of Bloom Clear Protein, a modern take on protein powder designed to deliver both performance and beauty benefits in a refreshingly light format, it says.

Celt Salt HydroCelt

Wed, 07 Jan 2026 00:00:00 -0500

Celt Salt introduced HydroCelt, an electrolyte drink mix designed to redefine clean hydration, it says.

DrinkPAK announces expansion to Philadelphia area

Thu, 11 Dec 2025 12:30:00 -0500

DrinkPAK, Santa Clarita, Calif., is expanding and investing $350 million in the construction of a state-of-the-art manufacturing facility in the Bellwether District of South Philadelphia.

Unlocking the potential for functional beverages

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Mon, 08 Dec 2025 00:00:00 -0500

To meet consumers’ health and wellness needs, functional beverages are seeing an increase in usage as these products address a range of benefits.

Gatorade adds new line for 2026

Fri, 10 Oct 2025 12:00:00 -0400

Gatorade is releasing a new product: Gatorade Lower Sugar, the brand’s first ever sports drink with 75% less sugar than Gatorade Thirst Quencher, it says.

PepsiCo strengthens protein portfolio

Thu, 09 Oct 2025 09:00:00 -0400

PepsiCo announced details about many of the beverage portfolio innovations in the protein space, which are slated to debut in 2026.

BODYARMOR enters new chapter in Canada

Wed, 08 Oct 2025 09:00:00 -0400

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose Better,” a masterbrand campaign.

Vital Proteins Collagen & Protein Shake

Fri, 19 Sep 2025 00:00:00 -0400

Vital Proteins announced the launch of its new Collagen & Protein Shake.

Travis Kelce joins RECOVER 180 as investor, brand partner

Thu, 04 Sep 2025 10:00:00 -0400

RECOVER 180, Los Angeles, announces that NFL superstar and entrepreneur Travis Kelce has joined the company as both an investor and brand partner.

BOOST Advanced Nutritional Shake

Wed, 03 Sep 2025 00:00:00 -0400

BOOST unveiled its new BOOST Advanced Nutritional Shake designed to support nutritional needs during a weight management journey for adults who are on GLP-1s, the company says.

Gatorade Hydration Booster adds Relax to lineup

Fri, 25 Jul 2025 14:00:00 -0400

Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.

PHX Sport Energy Drink

Fri, 18 Jul 2025 00:00:00 -0400

PHX, a functional beverage that blends hydration and energy in a single product, unveiled its signature drink lineup.

Stanley 1913, Messi Brands unveil Striker Blue Collection

Mon, 14 Jul 2025 18:08:00 -0400

Seattle-based Stanley 1913, a global lifestyle brand built for performance and cultural relevance, unveiled the second installment of its celebrated partnership with the Messi brand and international athlete, Leo Messi.

BIOLYTE unveils brand redesign across product lines

Fri, 11 Jul 2025 10:00:00 -0400

BIOLYTE unveiled a brand redesign across all product lines, including ready-to-drink bottles and On The Go packets. The refresh features vibrant, bold colors, a simplified logo and updated flavor names.

POWERADE XTRA SOUR

Thu, 10 Jul 2025 00:00:00 -0400

POWERADE announced the launch of its latest innovation adding to the brand’s sports drink portfolio: POWERADE XTRA SOUR.

2025 State of the Beverage Industry: Sports, protein drink market experiences growth

alversonc@bnpmedia.com (Chloe Alverson) — Wed, 02 Jul 2025 00:00:00 -0400

In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just athletes with its association to health and wellness, functional trends.

PepsiCo advances AI agenda

Tue, 24 Jun 2025 07:33:00 -0400

PepsiCo, Purchase, N.Y., announced plans to deploy Agentforce, the digital labor platform from Salesforce for bringing trusted, autonomous AI agents into the flow of work.

Oikos Protein Shakes

Mon, 16 Jun 2025 00:00:00 -0400

Oikos, a brand of Danone North America, announced the launch of Oikos Protein Shakes, a new line of shelf-stable protein shakes.

Top 100 Beverage Companies of 2024

Thu, 05 Jun 2025 15:00:00 -0400

For the global beverage market, mergers and acquisitions (M&A) seem to be the new normal. Based on 2024 fiscal year sales, this year’s Top 100 Beverage Companies report, compiled by the editors of Beverage Industry, has seen a collection of long-running entities exit the list as they merged or were part of an acquisition. Through this M&A activity, we have welcomed more thriving innovators across the alcohol and non-alcohol beverage markets.

RECOVER 180 kicks off summer with Jason Aldean partnership

Tue, 13 May 2025 10:39:00 -0400

RECOVER 180, Los Angeles, an organic sports drink from Lance Collins, announced a high-powered partnership with country music icon Jason Aldean — launching just in time for the kickoff of his electrifying Full Throttle Tour.

Electrolit Pink Grapefruit

Thu, 08 May 2025 00:00:00 -0400

Electrolit, a premium hydration beverage crafted with pharmaceutical quality grade ingredients, announced the launch of Pink Grapefruit, on shelves exclusively at 7-Eleven.

Quest Protein Milkshakes

Tue, 06 May 2025 00:00:00 -0400

Quest Nutrition announced the launch of its latest innovation: Quest Protein Milkshakes, a protein-powered collection of ready-to-drink beverages.

Functional benefits remain central to sports, protein drink market growth

Sabettal@bnpmedia.com (Lauren Sabetta) — Wed, 30 Apr 2025 00:00:00 -0400

As consumers prioritize active lifestyles and physical well-being, experts highlight how functional beverage trends are driving growth and innovation within the sports, protein drink markets.

Urban Remedy Organic Protein Collagen Shakes

Wed, 30 Apr 2025 00:00:00 -0400

Urban Remedy announced the launch of its organic high protein collagen meal replacement shakes, available in two flavors: Chocolate and Vanilla.