Juice & Juice Drinks

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This year’s State of the Industry report on juice and juice drinks notes that, as consumers remain concerned about the high sugar content of juice and juice drinks, this has impacted the overall category.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Circana as well as industry trends and forecasts into what’s next.

Although lemonades have been a staple in many consumer homes, concerns about its sugar content have beverage-makers reverting to a checkpoint where they are maintaining the goodwill with consumers but altering their formulation strategy. 

Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, unveiled its 2022 Drink Well. Do Good. Corporate Responsibility Report. The Drink Well. Do Good. report covers a range of environmental, social and governance (ESG) topics and showcases key 2022 progress toward fulfilling commitments across four foundational pillars: Environment, Supply Chain, Health & Well-Being, and People & Communities.

IZZE, a sparkling juice brand, announced the expansion of its line of sparkling juices with a new flavor addition: Strawberry.

Swoon, a zero sugar beverage brand, announced it’s bringing “Barbiecore” to the beverage aisle with the launch of Barbie x Swoon Pink Lemonade

PLEZi Nutrition, a public benefit company on a mission to create higher standards for how the U.S. makes and markets food and beverages for kids, leading with nutrition, taste, and truth, announced that former First Lady Michelle Obama has joined the company as a co-founder and strategic partner.

Absolut, a brand of New York-based Pernod Ricard USA, introduced the Absolut Vodka and Ocean Spray Vodka-Cranberry Range — a new ready-to-drink (RTD) line with Ocean Spray, Lakeville-Middleboro, Ma., building on the brands’ successful marketing partnership in the United States. Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, this iconic collaboration will deliver one of America’s favorite serves with the new RTD line coming early 2024, the company says.

PepsiCo Inc., Purchase, N.Y., announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation.

Ocean Spray, the farmer owned cooperative, announced the launch of its new juice line: Immunity Cranberry Blueberry Acai, Immunity Orange Mango, and Ocean Spray Revitalize Cranberry Pineapple.