Tropicana introduced “Tropcn,” a new limited-edition packaging with the letters “AI” removed from their name to celebrate the orange juice brand’s natural ingredients, highlighting the fact that there is nothing artificial, and never has been anything artificial, in Tropicana Pure Premium orange juice.
Each week, there seems to be a new development in artificial intelligence. Consumer intrigue, and even concern, is high. In fact, searches for “What is AI?” increased by 643% from 2022 to 2023, the company says, citing Mason Frank International data. To celebrate the natural ingredients and nothing artificial in Tropicana Pure Premium orange juice, the brand unveiled the limited-edition package of “Tropcn” Pure Premium orange juice at CES 2024, which took place Jan. 9-11.
“Our limited-edition run of ‘Tropcn’ orange juice bottles represents our ongoing commitment to delivering the highest quality 100% orange juice to Americans,” said Monica McGurk, CEO of Tropicana Brands Group’s North American business unit, in a statement. “Since 1954, Tropicana has been at the forefront, innovating ways to bring fresh-tasting orange juice from natural oranges to breakfast tables nationwide. Artificial just isn’t in our DNA.”
Tropicana has hidden bottles of “Tropcn” across participating Kroger Family of Stores nationwide. Consumers who find a bottle in stores can scan the code and enter for a chance to win a trip to the original orange juice state, Florida.
Tropcn was created in partnership with Tropicana's creative agency of record, Cramer-Krasselt, PR agency of record, MullenLowe PR, and social agency of record MullenLowe U.S.