Beringer Founders' Estate debuts new packaging
Wine packaging inspired by heritage
Beringer Founders’ Estate debuted new packaging. The new packaging is inspired by the heritage of Beringer dating back to its founding in 1876, the company says. As the new packaging hits shelves this summer, shoppers will see accompanying point-of-sales (POS) materials highlighting Beringer Founders’ Estate as a presenting sponsor of Food Network’s “Chopped Grill Masters,” a five-episode competition that premiered July 14. Beringer’s custom “Chopped Open Your Basket” vignette will appear on TV as well as in 500 Kroger stores at shelf, inviting consumers to view a Chopped-inspired competition video on shelf as they purchase a bottle of Beringer Founders’ Estate to pair with their own grilled creations.