Riboli Family Wines announced the launch of all-new packaging for its San Simeon portfolio. 

The portfolio is 100% estate-grown from certified sustainable vineyards and vinified in the family’s certified sustainable winery in Paso Robles. The best lots are hand-selected, the company says. The wines are highly terroir-driven, shaped by the Pacific Ocean’s unique influence, and the new packaging brings this and Riboli’s commitment to quality into greater focus, it adds.

San Simeon wines are named after a rugged area of California coastline, home to the winemaking regions of Monterey and Paso Robles. The name, San Simeon, pays homage to the town of San Simeon ― renowned for its rugged coastline and the cool sea air which influences the company’s vineyards, it notes. To continue celebrating the region, Riboli Family Wines plans to open a new tasting room dedicated to San Simeon on Vineyard Drive in the prestigious Willow Creek district in 2024.

“We are very excited about the new label design,” said Anthony Riboli, fourth generation winemaker, in a statement. “We felt it was time to elevate the label to match the quality in the bottle while keeping our connection to the ocean. These wines are crafted to provide a sense of place that can only be defined as 'refined and respected', and this is the next evolution of that promise.”

The new packaging brings a bolder look through clean lines and showcases an embossed gold foil trident emblem, it says. New vintages with the new labels began shipping in March and have been making their debut on store shelves and in restaurants across the country. These wines include San Simeon’s 2022 Grenache Rosé, 2022 Sauvignon Blanc, 2022 Viognier and 2021 Chardonnay. The brand’s website has been updated to reflect the new label.

San Simeon’s portfolio of premium wines also includes Cabernet Sauvignon, Pinot Noir, Syrah, Petite Sirah, and Merlot, as well as premium bottlings of Reserve Cabernet Sauvignon and a Bordeaux-style blend named Stormwatch. Consumers can look for the new label on the red wines by the end of summer.