Prairie Organic Spirits debuts new packaging
Design showcases company’s commitment to farm-crafted spirits
Prairie Organic Spirits debuted new packaging to showcase the company’s farm-crafted commitment. The revamped bottle includes a new bottle pattern and label inspired by the brand’s commitment to making high-quality organic spirits, the company says. The label showcases the farmers who grow organic corn that is free of harmful chemicals, gluten and GMOs, and includes the production process through which its organic vodkas and gin are distilled to taste, it adds.
The craftsmanship of its farmers is represented through the bottle’s custom-hammered design and wooden cork cap. The label on each of the three varieties uses a combination of familiar and new colors, including earth tones and design elements representative of Prairie’s organic sourcing and farm-crafted commitment. The familiar blue denim Prairie logo banner unifies the family lineup, the company says.
“For the past decade, we’ve developed strong relationships with local family farmers who work meticulously to meet high-certified organic standards. We wanted the spirit of this work ethic and our farm-crafted commitment represented in the new custom-hammered bottle design,” said Scott Meek, vice president of marketing for Prairie Organic Spirits, in a statement. “We’re also proud of the way our new bottle showcases Prairie Organic’s award-winning quality, and are confident this new look will help strengthen our presence in key retail environments,” he adds. The new packaging for Prairie Organic Vodka, Cucumber Vodka and Gin are available in 50- 375- and 750-ml bottles, and 1- and 1.75-liter bottles.