Juice & Juice Drinks

Capri Sun introduces electrolyte enhanced drink

Tue, 21 Apr 2026 08:25:00 -0400

Capri Sun, a brand of Chicago-based The Kraft Heinz Co., is expanding its portfolio with Capri Sun Hydrate, featuring electrolytes designed specifically for kids.

Recasting Our Point of Reference in Beverage

Fri, 03 Apr 2026 12:00:00 -0400

The beverage marketplace has gone through repeated cycles of fragmentation, reinvention and rediscovery. Not long ago, the narrative was that big brands were finished and the future belonged to endless niche innovation.

Natalie’s Carrot Juice

Wed, 01 Apr 2026 00:00:00 -0400

Natalie’s Orchid Island Juice Co., part of the Perricone Farms family, announced the launch of its new Carrot Juice, a handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings.

Apple & Eve adds new variety packs at Sam’s Club

Thu, 26 Mar 2026 10:00:00 -0400

Apple & Eve is expanding its lineup at select Sam’s Club locations with the launch of two new variety packs.

Evolution Fresh packaging brings functional benefits to forefront

Fri, 27 Feb 2026 10:00:00 -0500

Evolution Fresh introduced a bold look, including an updated logo and a more distinctive brand presence on shelf.

Capri Sun brings back Moon Punch for Blood Moon

Wed, 25 Feb 2026 13:00:00 -0500

In celebration of the Blood Moon on March 3 and NASA preparing for its first crewed lunar flyby in 50 years, Capri Sun is marking the moment with the return of this fan-favorite flavor.

Milo’s bolsters portfolio with 3 new refrigerated beverages

Mon, 02 Feb 2026 10:00:00 -0500

Milo's Tea Co. Inc., Bessemer, Ala., is accelerating its growth with the launch of three new refrigerated beverages: Zero Sugar Lemonade, limited-edition flavor Blackberry Sweet Tea and Fruit Punch.

good2grow adds Watermelon Berry Twist to BIGGER line

Thu, 22 Jan 2026 13:00:00 -0500

good2grow, Atlanta, has expanded its successful BIGGER juice line with the launch of Watermelon Berry Twist.

Arden’s Garden FOCUS+

Mon, 29 Dec 2025 00:00:00 -0500

Arden’s Garden, a premium cold-pressed juice and wellness company, announced the launch of its newest functional beverage: FOCUS+.

Ocean Spray President and CEO Tom Hayes announces retirement

Thu, 18 Dec 2025 09:40:00 -0500

After more than five impactful years, Lakeville, Mass.-based Ocean Spray Cranberries Inc. President and Chief Executive Officer Tom Hayes announced his retirement, which will be effective March 2, 2026.

Molly Pop Cold-Pressed Juices

Thu, 20 Nov 2025 00:00:00 -0500

Molly Pop announced the debut of Molly Pop Cold-Pressed Juices, a lineup of four, nutrient-rich juices crafted from their signature Molly Pop grapes and other farm-fresh ingredients.

Juice, juice drinks market welcomes functional trends

alversonc@bnpmedia.com (Chloe Alverson) — Thu, 20 Nov 2025 00:00:00 -0500

The juice and juice drink market has experienced fluctuation as consumers increasingly prioritize more natural ingredients and products. However, it is apparent that beverage-makers are working to deliver on these evolving consumer preferences.

Tropicana Brands Group taps Paul Chibe as CEO

Thu, 13 Nov 2025 13:30:00 -0500

Tropicana Brands Group (TBG), Chicago, announced the appointment of Paul Chibe as CEO. Glen Walter will remain with the company in an advisory role through the end of the year.

GoodBelly Wellness Shots

Wed, 12 Nov 2025 00:00:00 -0500

GoodBelly, a leader in digestive health, launched its newly reformulated Wellness Shots at Whole Foods Market stores across the United States.

AriZZona Rizzler Berry Big Can

Mon, 10 Nov 2025 00:00:00 -0500

AriZona Beverages announced the release of Rizzler Berry, after the brand teased a Rizzberry juice cocktail flavor on social media.

Naked Smoothies refreshes lineup

Tue, 04 Nov 2025 10:30:00 -0500

Naked Smoothies is shaking up snack time with the launch of its newly refreshed smoothie lineup inspired by consumers seeking on-the-go options that deliver both flavor and nutritional benefits, it says.

Tropicana Essentials

Mon, 03 Nov 2025 00:00:00 -0500

Tropicana introduced Tropicana Essentials, an orange juice blend designed to ease the everyday hustle at an affordable price point, it says.

Monster Energy brings Bad Apple to America

Tue, 28 Oct 2025 13:44:00 -0400

Monster Energy, Corona, Calif., is bringing its hit European flavor Bad Apple stateside. Already a hit overseas, Bad Apple became one of Monster’s top new product launches in the U.K. and across Europe, the company says.

Juni releases limited-edition variety

Tue, 30 Sep 2025 08:30:00 -0400

Juni, the sparkling adaptogenic tea brand co-founded by Jay Shetty, Radhi Devlukia, and Kim Perell, announced the launch of its newest limited-edition flavor.

Kool-Aid brings packaging twist to Ghoul-Aid release

Fri, 26 Sep 2025 10:00:00 -0400

Kool-Aid is celebrating spooky season this year with a limited-edition twist on its cult-favorite Ghoul-Aid.

Odwalla announces major grocery expansion

Tue, 16 Sep 2025 16:00:00 -0400

Odwalla, the juice and smoothie brand founded in 1980, announced a major retail expansion into more than 400 grocery stores.

Red Diamond Coffee & Tea Simple Sweet Lemonades

Fri, 29 Aug 2025 00:00:00 -0400

Red Diamond Coffee & Tea, a leader in delivering world-class coffee and tea products for more than a century, is expanding its Simple Sweet line with new offerings: Simple Sweet Strawberry Lemonade and Simple Sweet Blackberry Lemonade.

2025 State of the Beverage Industry: Innovation breathes new life into juice market

alversonc@bnpmedia.com (Chloe Alverson) — Thu, 17 Jul 2025 13:00:00 -0400

This year’s State of the Industry report on juice and juice drinks highlight that the category remains popular thanks to its association with better-for-you benefits.

Sunsweet PlumGood

Tue, 08 Jul 2025 00:00:00 -0400

Sunsweet Growers Inc. announced the launch of PlumGood, a crisp, refreshing new juice beverage made from real, California-grown plums, it says.

Tree Top unveils brand refresh

Fri, 27 Jun 2025 10:00:00 -0400

Tree Top, a farmer-grown, farmer-owned cooperative and leading producer of high-quality fruit-based products, has completed a brand refresh that includes updates to its logo and packaging.

Bolthouse Farms, Tajín launch Mangonada Smoothie

Mon, 23 Jun 2025 14:40:00 -0400

Bolthouse Farms, Bakersfield, Calif., and iconic chile-lime seasoning brand Tajín, Houston, Texas, have teamed up to deliver the limited-edition Mangonada Smoothie with Tajín.

Pressed Juicery Wellness Refreshers

Wed, 18 Jun 2025 00:00:00 -0400

In time for summer, Pressed Juicery announced the nationwide launch of Wellness Refreshers, a sparkling, functional beverage line made fresh in-store.

Vita Coco expands Coconut Juice lineup with Piña Colada flavor

Mon, 05 May 2025 03:31:00 -0400

Vita Coco, New York, introduced the newest flavor to its lineup of Coconut Juices: Piña Colada with pulp.

Suja Organic introduces Sunrise Greens

Thu, 24 Apr 2025 08:00:00 -0400

Suja Organic, San Diego, Calif., announced the launch of Sunrise Greens, the newest green juice addition to Suja’s functional beverage portfolio that doesn’t taste like green juice.

Califia Farms Creamy Refreshers

Mon, 14 Apr 2025 00:00:00 -0400

Califia Farms announced the launch of an all-new product line: Califia Farms Creamy Refreshers.