The iconic foil pouch has long been part of what consumers love about the Capri Sun experience, the company says. That love also has left many wishing there were simply more of it, with thousands of comments and posts across social media asking Capri Sun to go bigger. Now, Capri Sun is supersizing the nostalgic experience with the Big Pouch. 

Before all consumers can get their hands on a Capri Sun Big Pouch, the brand is celebrating a select few fans that have been continually asking for a bigger pouch.

“Capri Sun fans have strong feelings about the pouches that shaped their childhoods, and that passion plays an important role in how we think about innovation,” said Claire Lukaszewski, associate brand director of Capri Sun, in a statement. “There’s an emotional connection to this brand that spans generations, and we don’t take that for granted. We want our fans to have a meaningful role in shaping what we do and the Big Pouch is one way we’re putting that belief into practice.”

The Big Pouch is a limited-edition test-and-learn to see just how big the appetite for BIG really is. Consumers who snag a pouch are encouraged to share their feedback using #CapriSunBigPouch. If the response is juicy enough, this could be the start of something “big,” the company says.

The Big Pouch builds on Capri Sun’s recent limited-edition drops, including Capri Sun Straw Pops, as the brand continues to find unexpected and new ways to reimagine the iconic Capri Sun experience for generations of consumers, it says.

Starting Sept. 21, a limited number of Big Pouches will be released in a series of daily drops for $6, while supplies last.