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Home » Authors » Barbara Harfmann

Articles by Barbara Harfmann

Between Drinks

IRI releases 2019 New Product Pacesetters report

Six beverage brands earned more than $100 million in multi-outlet channels
Barbara Harfmann
July 9, 2020
In Chicago-based Information Resources Inc. (IRI’s) 2019 New Product Pacesetters report, the market research firm reports the return of the $100 million product launch brands, and notes that both David and Goliath can win when it comes to successful new product launches in the food and beverage industries.
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JuneShine partnered with WestRock
Packaging Materials

Secondary packaging enhances marketing, sustainability efforts

Suppliers release new can carriers using less plastic
Barbara Harfmann
July 1, 2020
As beverage manufacturers strive to unlock the power and potential of secondary packaging, they have a plethora of options from which to choose, including shrink-wrap, paperboard and corrugated packaging.
Read More
THC-infused beverages
Ingredient Spotlight

THC usage slowly growing as intoxicant ingredient

Edibles market grows 80%
Barbara Harfmann
June 25, 2020
Despite regulatory challenges, the use of THC in beverages is seeing a slight uptick. Nielsen suggests that consumers often turn to marijuana products because it doesn’t cause a hangover and is low- or zero-calorie.
Read More
2020 Neuro Lineup
Up Close With

Neuro Brands fills void in lifestyle beverage space

Brand offers eight SKUs to promote immunity, digestive health
Barbara Harfmann
June 25, 2020
Founded in 2009, Neuro Brands LLC was created by Sanela Diana Jenkins to promote the health of both the body and mind. The company offers a line of eight low-calorie functional beverages to help promote sleep, aid digestion and reduce stress in low-calorie, great-tasting beverages, it says.
Read More
PepsiCo and The Coca-Cola Co

2020 State of the Beverage Industry: Tea market sales relatively flat

Consumer demand enables companies to charge more for unique blends
Barbara Harfmann
June 24, 2020

Despite the fact that tea market sales have remained relatively flat, there have been small pockets of growth in the $6.1 billion ready-to-drink (RTD) tea category, which saw a compound annual growth rate (CAGR) of 2.2 percent from 2013-2018, noted Los Angeles-based IBISWorld’s December 2018 report titled “RTD Tea Production in the US” in the June issue of Beverage Industry.


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Juice and juice drinks

2020 State of the Beverage Industry: Juice and juice drinks see slight uptick in sales

Low-sugar juices resonate in marketplace
Barbara Harfmann
June 24, 2020
After several years of declining sales, refrigerated orange juices, fruit juices and lemonades are experiencing upticks of 7.1 percent, 6.2 percent and 8.8 percent, respectively. Yet, the juice and juice drinks category is experiencing its share of twists and turns as health-conscious consumers are turning away from traditional juices with high sugar content and seeking lower-sugar options.
Read More
ENERGY DRINKS- VPX Bang

2020 State of the Beverage Industry: Energy drinks, mixes maintain steady growth

Fierce competition and sugar-free energy drinks drive category
Barbara Harfmann
June 24, 2020
The energy drinks and mixes category is maintaining steady growth. However, energy shot sales are flat and suffer from a lack of competition.
Read More
eCommerce platform Proof Commerce
Cover Story

eCommerce drives triple-digit growth in alcohol sales

Alcohol sales jump 234 percent during COVID-19
Barbara Harfmann
June 5, 2020
In the wake of COVID-19 and stay at home orders, manufacturers have ramped up eCommerce to keep up with heightened demand for alcohol. Alcohol eCommerce retail sales have jumped exponentially, up 234 percent for the weeks ending March 7-April 18, Nielsen’s Danelle Kosmal says. The data also showed alcohol sales increased almost five-fold in just the latest two weeks.
Read More
Between Drinks

Mountain Mel’s podcasts strive to educate, entertain

Clinical herbalist inspires others to take better care of themselves, protect planet
Barbara Harfmann
June 5, 2020
In the wake of COVID-19, beverage companies have stepped up efforts to connect with their customers by hosting podcasts and virtual tastings. For instance, Mountain Mel’s, purveyors of loose-leaf herbal teas, is offering online classes and podcasts designed to educate and entertain.
Read More
COTI by Crane touchscreen interface
Channel Strategies

No-touch cashless systems offer convenience, speed and security

Beverages account for 34 percent of vending machine revenue in 2020
Barbara Harfmann
May 27, 2020
The vending machine industry continues to evolve. The use of no-touch cashless systems has provided greater convenience, speed and security for customers and operators, particularly important in the wake of COVID-19. Soft drinks generate the most sales, followed by non-carbonated products like bottled waters, teas and energy drinks.
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