Research pinpoints opportunities to engage emerging consumer base
October 1, 2019
Boston-based Drizly released its first-ever study of how Americans shop for adult beverages, both in-store and online. The study found that digitally native Gen Z purchases alcohol from local liquor stores more often than their millennial, Gen X and baby boomer counterparts. Gen Z also ranks first when it comes to interest in drinking trends, suggesting that their purchasing behavior today could well be a benchmark for how beer, wine and spirits consumption will look tomorrow, the company says.
When Justin Fenchel, Aimy Steadman and Brad Schultz stepped onto the presenters’ stage of ABC’s “Shark Tank” back in 2014, the trio highlighted how their company BeatBox Beverages was more than another wine in a box.
Innova Market Insights identifies health-and-wellness variances among generations
August 27, 2019
Nutrition that supports both physical and emotional well-being is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights, The Netherlands, identifies key characteristics and differences among Generation Z, millennials, Generation X and baby boomers and the way that holistic nutrition approaches can be tailored to these generational groups.
New wine brand simplifies wine and food pairing decisions for consumers
July 30, 2019
Jacques Alexandre Azoulay has paired with wine connoisseur Scott Glauber as the importer and distributor of PairME Wines, a new brand aimed at making high-quality French wines accessible to millennials, it says.
As consumers demand cleaner and more transparent products, specific ingredient markets are seeing increased interest, helping brand owners deliver on the healthy attributes they’re striving to fulfill.
Beverage Industry’s October issue features a cover story on our 2019 Executive of the Year, Jim Koch of the Boston Beer Co. This issue also features a category focus on bottled water and the innovations that abound in flavored, functional and sparkling waters. The issue also includes an ingredient spotlight on the beloved chocolate ingredient as well as voice-picking solutions aimed at streamlining beverage warehouses. As usual, we rounded up the latest trends in products, packaging and ingredients.
Check back throughout the month for additional content.