Nutrition that supports both physical and emotional well-being is thriving. Research from Innova Market Insights notes that Generation Z, the youngest age group aged 22 or below, is most likely to implement physical activity to improve their health, with 76 percent of these consumers identifying it as a part of their routine.
Meanwhile, millennials, those born between 1981 and 1996, are focused on balancing body and mind, with 53 percent reporting a focus on increasing their “happiness,” the Insights states. Additionally, this demographic seeks to up positives, such as protein and fiber, in their diet, rather than reducing “bad” nutrition. “This is preferably combined with on-the-go solutions to fit with their busy lifestyles,” the Insights says.
One such food-as-medicine, on-the-go product is the 3-ounce wellness shot from CHERRiSH, which combines Montmorency tart and sweet Bing cherries. Each pouch contains a low glycemic, 100 percent juice blend from 65 whole cherries, no added sugar or artificial ingredients, and maximized antioxidant levels to help regulate blood sugar, lower blood pressure and improve sleep, the company says.
When it comes to alcohol beverages, GlobalData research notes that two-thirds, or 66 percent, of millennials think about their health before purchasing an alcohol beverage. Emerging products such as hard seltzers, which typically contain lower-sugar content and fewer calories, are resonating with this demographic, it states.
Baby boomers, those born between 1946 and 1964, also are seeking products that promote healthy aging, with 54 percent indicating that they are buying more reduced sugar products to be healthier, the Insights says.
Other alternative beverages with less sugar are hitting the market. For instance, Tinley Beverage Co.’s drinks, created with fast-onset cannabis distillate, are crafted with premium essences of spirits, liqueurs and terpenes for a full-flower effect, the company says.