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Home » millennials

Articles Tagged with ''millennials''

Younger generation displays unique habits when it comes to beverage consumption

Generation Z shakes things up in beverage

Younger generation brings unique habits to beverage consumption
Chloe Alverson
Chloe Alverson
February 8, 2024

Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.


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Pepsi_WildCherry.png

Pepsi Wild Cherry launches Get Wild campaign

Campaign features TV spots geared for millennials
Staff Beverage Industry
January 15, 2024

Purchase, N.Y.-based PepsiCo’s Pepsi Wild Cherry unveiled Get Wild, a new advertising campaign that captures the essence of modern adulthood and the new “wild” realities of millennials and young adults. 


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Captain Morgan with Cola
Category Focus

Low/no alcohol spearheading growth for market

Volume CAGR for segments expected to continue through 2026
Jessica Jacobsen
Jessica Jacobsen
December 18, 2023

The buzz of activity is coming from the low- and no-alcohol markets with sober curious, functionality and premiumization helping the segments resonate with consumers.


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CoverFEAT_Cannabis_GettyImages-1349912031_1170x658.jpg
Cover Feature

Cannabis beverages look to overcome challenges to expand market

Millennials account for largest segment of cannabis users, data shows
Jessica Jacobsen
Jessica Jacobsen
May 4, 2022
Although U.S. cannabis sales look poised for growth, the future for beverages in this market is still in its early stages.
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O'Neill Rabble Acquisition

O'Neill Vintners & Distillers acquires Rabble Wines

Acquisition furthers company’s focus on younger wine drinkers
January 4, 2021

O'Neill Vintners & Distillers, Paso Robles, Calif., announced the acquisition of Rabble Wines, also in Paso Robles, Calif. Founded by longtime Paso Robles vineyard manager Rob Murray in 2010, Rabble Wines produces premium, Paso Robles AVA wines with disruptive labels born from wines' struggle with Mother Nature, it says. The acquisition signals another investment by O'Neill Vintners & Distillers in the burgeoning market for younger wine drinkers.


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Barbara Harfmann, Between Drinks column

Consumers on the hunt for functional beverages with less sugar

Cannabis beverages create buzz in the marketplace
Barbara Harfmann
Barbara Harfmann
October 24, 2019
Nutrition that supports both physical and emotional well-being is thriving.
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Drizly Logo

Drizly study highlights Gen Z’s beverage alcohol shopping habits

Research pinpoints opportunities to engage emerging consumer base
October 1, 2019

Boston-based Drizly released its first-ever study of how Americans shop for adult beverages, both in-store and online. The study found that digitally native Gen Z purchases alcohol from local liquor stores more often than their millennial, Gen X and baby boomer counterparts. Gen Z also ranks first when it comes to interest in drinking trends, suggesting that their purchasing behavior today could well be a benchmark for how beer, wine and spirits consumption will look tomorrow, the company says.


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Community-Coffee-Iced-Latte.jpg

Convenience store channel remains profitable

Channel reports 16th consecutive year of record sales
Taylor Karg - Beverage Industry
Taylor Karg
September 25, 2019
For the 16th consecutive year, United States convenience stores have experienced record in-store sales in 2018.
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Future Proof Beverages

Next generation beverage company rebrands as Future Proof

Beverage alcohol company focuses on latest trends with new lineups
Jessica Jacobsen
Jessica Jacobsen
September 23, 2019
When Justin Fenchel, Aimy Steadman and Brad Schultz stepped onto the presenters’ stage of ABC’s “Shark Tank” back in 2014, the trio highlighted how their company BeatBox Beverages was more than another wine in a box.
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Beverage News

Holistic nutrition proves to be tailored across age groups

Innova Market Insights identifies health-and-wellness variances among generations
August 27, 2019

Nutrition that supports both physical and emotional well-being is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights, The Netherlands, identifies key characteristics and differences among Generation Z, millennials, Generation X and baby boomers and the way that holistic nutrition approaches can be tailored to these generational groups.


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