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Home » millennials

Articles Tagged with ''millennials''

Marley Beverage Co.

Marley Beverage Co. launches Mellow Mood in cans

aluminum cans, packaging redesign, millennials, Marley Beverage Co.
August 15, 2016
In conjunction with a major rebranding effort, Marley Beverage Co. released all-new, redesigned packaging to reflect the premium, high-quality formulations inside, it says.
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Fun Wine Co Violet Benson

Social media celebrity launches wine brand

Fine Wine Agency, @daddyissues_ partner for Fun Wine Co brand
July 19, 2016

Comedian and Internet personalityViolet Benson, known by her followers as @daddyissues_, has co-founded a new line of wine with Anthony Allport, chief executive officer of Fine Wine Agency, New York. Fun Wine Co is available online at funwine.com and at 40 retailers in New York, the company says.


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Cedar Ridge single malt

2016 State of the Industry: Wine, spirits markets benefit from specialty releases

Whiskey, red blends gaining market shares
July 11, 2016
Whether it’s wine or spirits, consumers are turning to specialty products for their alcohol beverages. These alcohol markets also are being impacted by key demographics, such as millennials and women, research notes.
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Evian bottle

Aluminum, glass and plastic help beverage companies deliver messaging

Research analysts predict modest growth in glass, aluminum and plastic
Barbara Harfmann
Barbara Harfmann
April 15, 2016

When Madonna sang, “You know that we are living in a material world, and I am material girl,” the American singer could not have foreseen that her “Material Girl” song would eventually characterize her in the mainstream media. Although Madonna was not singing about glass, aluminum or plastic, these primary packaging materials, like the 1984 pop hit, have become classics.


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Hard-wired Nitro bottle and glass

Premium, high quality beer, wine and spirits fueling on-premise channel

Millennials more likely to trade up upon server suggestion
Jessica Jacobsen
Jessica Jacobsen
April 11, 2016

Novelist and playwright Oscar Wilde once said, “Everything in moderation, including moderation.” After challenging times as a result of the economic downturn, the on-premise channel has made gains through moderate year-by-year growth.


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The Quiet Man

Millennials drive growth of premium spirits

Whiskey continues to dominate category, vodka remains top white spirit
Amanda Del Buono
Amanda Del Buono
April 11, 2016

In February, the Distilled Spirits Council (DISCUS), Washington, D.C., announced the 2015 results for the U.S. distilled spirits category.


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WX logo

Winery Exchange rebrands as WX

Wine, beer and spirits producer cites millennials for market trends
March 1, 2016

Novato, Calif.-based Winery Exchange has rebranded itself as WX. The rebranding reflects how the wine, beer and spirits producer’s business has evolved since its founding in 1999, it says.


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Amanda Del Buono

Social responsibility campaigns resonate with millennials

Beverage brands increasingly embrace important social concerns
Amanda Del Buono
Amanda Del Buono
February 15, 2016

In December, Anheuser-Busch InBev (AB InBev) announced it would launch four Global Smart Drinking Goals in an effort to encourage responsible drinking and reduce harmful drinking, a growing concern for many consumers.


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Suja Juice

Suja Life LLC drives brand through culture, social media marketing

Brand utilizes social media, guerilla marketing to reach consumers
Amanda Del Buono
Amanda Del Buono
February 10, 2016

Building a successful brand isn’t San Diego-based Suja Life LLC’s only mission. For those in the company, it’s about more than the product. “From a company standpoint, we want to make a difference in the lives of our consumers,” Suja’s Chief Executive Officer and Co-Founder Jeff Church says.


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Beverage News

Survey finds wine moves to new occasions

Millennials, baby boomers view category differently
December 8, 2015

Whether it's relaxing at home, dining out at a restaurant or celebrating with friends and family, American consumers are enjoying wine in a wider variety of occasions. A recent report titled “The 2015 Gallo Consumer Wine Trends Survey,” commissioned by Modesto-Calif.-based E. & J. Gallo Winery, found that 85 percent of frequent wine drinkers now consider wine as an appropriate beverage for casual and formal settings alike. One-thousand frequent wine drinkers between the ages of 21 and 64 were surveyed as a follow-up to the 2014 survey of the same name, which aims to capture the current state of American wine-drinking attitudes and behaviors, the company says. 


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