In conjunction with a major rebranding effort, Marley Beverage Co. released all-new, redesigned packaging to reflect the premium, high-quality formulations inside, it says. The company revamped the packaging for its Mellow Mood line, replacing the glass bottles that were previously used and introducing more sustainable, 16-ounce aluminum cans. The new packaging features the company’s new corporate medallion, which incorporates an illustration of a youthful, spirited portrait of Bob Marley, which was provided by the Marley family and interpreted by millennial artist Miles Tsang, the company says. The illustration conjures a sense of purity and vigor reflecting the ingredients inside the can and Bob Marley’s passion for life, the company says. Additionally, the new logo redesign includes a wave-like motion, representing the positive energy that generations of consumers associate with Bob Marley’s legacy as well as the beverage’s relaxation functionality, it adds.
Marley Beverage Co. launches Mellow Mood in cans
aluminum cans, packaging redesign, millennials, Marley Beverage Co.
August 15, 2016