Articles Tagged with ''millennials''

This summer, The Cities Project by Heineken is partnering with the Bruno Mars 24K Magic World Tour to help fund projects across the country while awarding consumers tickets to the music tour. The Cities Project by Heineken is a project by White Plains, N.Y.-based Heineken USA that helps bring to life ideas that make great cities even greater, the company says. This summer, consumers who donate to one of 11 locally relevant Indiegogo campaigns across the country will receive concert tickets to the music tour, it adds.

Planet Fuel Beverage Co. introduced its line of organic juice drinks in select markets. 

Hopes End introduced its Australian red blend, which is made using grapes from various locations in South Australia and is designed specifically for the millennial wine drinker, the company says. 

Chicago-based Information Resources Inc. (IRI) announced results from its study analyzing the habits of U.S. consumers regarding alcohol beverages. Although drinks of choice differed among generations, consumers — from millennials to seniors — continue to indulge in beer, wine and spirits products with regular frequency at home and on-premise, it reports. 

As the saying goes, “the sky’s the limit.” When it comes to the beverage market and introducing new products, that saying certainly holds true. However, beverage-makers aren’t just expanding their year-round portfolios to capitalize on their limitless potential, but also are taking a much more “limited” approach.