Hamilton, Bermuda-based Bacardi Ltd.’s Bacardi Oakheart spiced rum is ramping up media efforts just in time for the holidays. Originally focused on four markets — California, Florida, Indiana and Texas — the brand plans to expand the campaign into other states in 2016. 

Not too long ago, a discussion about how much fiber and protein each of us on the editorial staff actually consumes led to what we now have dubbed The Fiber-Protein Challenge.

Convenience stores sit in a unique niche where they are presented with consumers and behaviors not found in any other food or beverage retail sector. The biggest challenge, yet opportunity, is that 84 percent of items purchased at convenience stores are consumed within the hour of purchase, according to the National Association of Convenience Stores (NACS), Alexandria, Va.

How to market to millennials? It’s a question that I’ve heard buzzing about the industry since I started four months ago.

VideoMining Corp., State College, Pa., announced the results of two national studies that found shoppers are spending less time in supermarkets and more time in convenience stores.

After much pestering, Sam-I-Am finally was able to get his unnamed friend to try the unfamiliar dish of green eggs and ham in Dr. Seuss’ popular children’s book “Green Eggs and Ham.” Although the unidentified character is rather elaborate about the reasons why he did not want to try the meal, in the end, readers learn how much he has come to embrace the non-traditional item.

One segment of the beer category that continues to garner increased attention throughout the industry and pop culture is craft beer.

On award show night, many celebrities seem to sparkle as they walk the red carpet. In the U.S. wine market, sparkling wines also seem to be garnering consumer attention.

Health-related concerns could translate into an opportunity for manufacturers, according to a new study by New York-based Nielsen.

Innova Market Insights, the Netherlands, used its ongoing analysis of key global developments in food and drink launch activity worldwide to identify the Top 10 trends most likely to impact the food and beverage industry in 2015 and beyond.