Millennials - Articles - Page 3

Mixologist Tara Jagodzinski mixes her award-winning cocktail, “The Spaisi Ginger”. - Beverage Industry

On-trend cocktails drive sales on-premise

Cocktail competitions, chatbots fuel innovation with mixologists, consumers

October 29, 2018

The quest to perfect and expand on traditional offerings continues to evolve as witnessed by national cocktail competitions, happy hours and step-by-step recipes on websites and cocktail chatbots, which are furthering consumers’ fascination and enjoyment of cocktails at home and on-premise.

Cocktail trends inspire new bar experience

Chris Luzar

October 17, 2018

Classic with a twist, similar but different, bar operators are venturing beyond the standard gin and tonic.

Beverage brands maintain transparency on social media

Smartphone usage rises more than 400 percent

Barbara Harfmann

August 17, 2018

Because many consumers use social media to connect with brands and vice versa, beverage companies are engaging with fans on a variety of digital and social media platforms.

Sparkling Ice Mystery Fruit Flavor - Beverage Industry

Digital marketing, social media connects consumers to beverage brands

Augmented reality enables consumer connection

Taylor Karg

August 14, 2018

Increasing the array of channels, devices and platforms that splinter mass communication into the thousands of niche outlets, allows brands to cater to specific audiences.

Zola New Energy Line - Beverage Industry

Energy drinks gain healthy positioning

Energized opportunities abound

Stephanie Cernivec

August 7, 2018

In the battle to compete, many manufacturers joined the energy shots segment, creating an entire sub-category.

Millennials continue to be in vanguard of industry trends

Generation shows preference for clean label, local products

Jessica Jacobsen

May 31, 2018

Beverage companies and foodservice outlets are employing digital marketing efforts, expanding clean-label offerings and sourcing locally to reach the millennial generation.

Millennials’ behaviors influence HEINEKEN USA's consumer approach

Demographic having positive affect on imported beer sales

May 18, 2018

In a recent Beverage Industry Special Report, the publication highlighted the impact that millennials are having on the U.S. market. Brand owners are no stranger to the growing influence this demographic is having and are making concerted efforts to stay on top of the latest trends associated with millennials.

Reeds - Soft Drink Report 2018 - Beverage Industry

2018 Soft Drink Report: Carbonated soft drink manufacturers adapt to formulation, engagement trends

Millennials, iGeneration could offer potential to category

Jessica Jacobsen

April 11, 2018

Although the carbonated soft drink (CSD) market penetrates approximately 90 percent of consumer households, the mature beverage category has struggled due to declining sales across nearly every segment.

Wine sales are being led by Generation X

Millennials expect to spend more on wine in coming years

Amanda Del Buono

March 16, 2018

Millennials are driving many trends in the beverage industry, and as this demographics’ influence continues to grow, it’s important that beverage-makers understand which categories are garnering the most attention from these consumers.

Backpack Wine aims for national distribution

Canned wine brand appeals to millennial wine drinkers

Amanda Del Buono

March 15, 2018

The company, which is targeted toward the millennial consumer demographic, is aiming to achieve national distribution and continually is forging new partnerships to achieve that goal.