Social media celebrity launches wine brand
Fine Wine Agency, @daddyissues_ partner for Fun Wine Co brand
Comedian and Internet personalityViolet Benson, known by her followers as @daddyissues_, has co-founded a new line of wine with Anthony Allport, chief executive officer of Fine Wine Agency, New York. Fun Wine Co is available online at funwine.com and at 40 retailers in New York, the company says.
Instagram's “Meme Queen” and Fun Wine Co have collaborated to create a new wine line accessible to consumers, providing millennials with a chance to enjoy and explore a relatable lifestyle brand, it adds. Fun Wine Co’s portfolio features Red, White and Rosé varietals, all of which are packaged in 750-ml bottles. The Rosé also is available in a 375-ml bottle.
“Wine is a huge part of who I am and what my brand is all about,” Benson said in a statement. “Creating a wine for my @daddyissues_ family seemed inevitable. Fun Wine isn’t just a wine, it’s a lifestyle. Now my @daddyissues_ fam and I will be sipping on the same wine on a lonely Friday night, a Saturday girl’s night out or a weekday afternoon because 'screw it, why not.’ Besides, now you can blame me for all of your drunken bad decisions.”
Allport has successfully launched celebrity brands, such as Pinot By Tituss Burgess and White Girl Rosé for Josh Otrosfki of @thefatjewish.
“Violet’s ability to own her content; and her strength as a storyteller have allowed her to earn a massive audience,” Allport said. “Fun is built from the same integrity and originality, a real brand for real millennials to enjoy and make their own.”
Produced in California, Fun has a suggested retail price of $16.99 for a 750-ml bottle and $9.99 for a 375-ml bottle.
Consumers also can explore the Fun Wine Co story on Instagram @funwineco, via Violet's story on Instagram @daddyissues_ and on Snapchat @DaddyissuesLA.