In honor of Black History Month, Pronghorn Co., New York, introduced the #AllBlackBar platform to amplify Black-owned spirits brands to consumers and the culture.

The initiative emanates Pronghorn’s commitment to diversifying the spirits industry with cultural disruptors through its physical showcase of Black-owned tequila, vodka, bourbon and more. The #AllBlackBar concept is curated to encourage commercial support for Black-owned brands, not just for the month of February, but year-round, the company says.

To support the initiative, Pronghorn brings the platform to life with the debut of a physical #AllBlackBar as Supporting Partner at the TIME Impact Dinner event celebrating its inaugural list of “The Closers” on Feb. 22.

The footprint will be the first of many events rolling out all year long featuring the Pronghorn #AllBlackBar concept, the company says.

TIME revealed its first-ever “The Closers” list this month, which highlights 18 leaders working to close the racial wealth gap. The list will culminate with an event hosted by TIME, with Supporting Partner, Pronghorn, to honor leaders featured on the list, which include Issa Rae, Angelica Ross, Aurora James, Senator Cory Booker and more. Pronghorn will provide a #AllBlackBar at this event, a complete bar takeover with Black-owned spirits brands from its portfolio, it notes.

Pronghorn Co-Founders Dia Simms, Erin Hall and Dan Sanborn also teamed up with TIME’s Chiefs Marketing Officer Sade Muhammad to launch a special preview of “The Closers” event with a never-before-seen video content piece addressing America’s wealth gap and the efforts propelled across the nation to close it. 

“We couldn’t have chosen a better partner than TIME to commemorate Black History Month,” Simms said in a statement.

“TIME has remained at the heart of celebrating the cultural leaders of our time and amplifying their lasting legacy,” Sanborn added. “We at Pronghorn believe in the same ethos. It’s a pleasure to showcase our shared vision with this collaboration.”

Hall noted: “It’s an honor to be in company with other leading women like Sade Muhammad and Jessica Sibley. Both are nothing short of remarkable in the ways they choose to propel our communities forward. We’re grateful to be surrounded with like-minded disruptors as we continue to intersect with each industry.”

Consumers also can bring the #AllBlackBar experience home by participating in Pronghorn’s exclusive giveaway running through March. Accessible through Pronghorn’s social media, participants can enter for a chance to win a bespoke bar cart of their own equipped with a premier suite of bar tools and a gift card to Pronghorn’s eCommerce site, exclusively featuring Pronghorn’s portfolio of Black-owned spirit brands — to stock up on their favorites, the company says.

The #AllBlackBar platform underscores the steps forward Pronghorn continues to take to achieve its overall goal of generating $2.4 billion in economic value for the Black community through 57 investments in Black-owned spirits brands, and the placement of 1,800 Black employees in the industry by 2032, the company notes. As a result of Pronghorn’s work so far, there has been a steady increase in the percentage of Black executives in the spirits space, with more than 68 new Black employees in the industry, it says.