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Cann-Ade Corp. launches crowdfunding offering on StarEngine

December 20, 2022
One Comment

Fort Lauderdale, Fla.-based Cann-Ade Corp., producer of Cann-Ade, a USDA Organic cannabis-infused beverage brand, announced the launch of its Regulation Crowdfunding offering on the StartEngine equity crowdfunding platform.


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SKYY Vodka toasts Marriage Equality by offering to fund marriages nationwide

Vodka brand hosting pop-up wedding chapel in New York City
December 15, 2022
No Comments

SKYY Vodka, a brand of Campari Group, Sesto San Giovanni, Italy, announced its “SKYY Says I Do” campaign in partnership with NYC Pride, as an extension of the vodka brand’s ongoing support of marriage equality and the LGBTQIA+ community. The campaign will cover the costs of wedding ceremonies for 100 couples nationwide through a digital sweepstakes hosted on Instagram in celebration of marriage equality. 


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White Claw Hard Seltzer debuts Crack the CLAW

Glass Onion-inspired murder mystery game available while supplies last
December 14, 2022
3 Comments

Inspired by the upcoming film “Glass Onion: A Knives Out Mystery,” White Claw Hard Seltzer and Netflix teamed up to create a limited-edition murder mystery game: Crack the CLAW. Much like Glass Onion, the dangerously fun game mirrors a good old-fashion whodunit: you can lie and deceive as a murderer, or channel your Benoit Blanc to uncover the murderers among you.


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Corona Extra offers festive AR experience inspired by its ‘O’Tannenpalm’ holiday commercial

The new AR experience offers chance to win decorated mini palm
December 12, 2022
No Comments

Corona Extra, a brand of Constellation Brands, Victor, N.Y., is bringing Feliz Navidad festivities directly to consumers in augmented reality with its O’Tannenpalm’s Tree Lot. The immersive and interactive experience transports fans into a Corona-themed winter wonderland full of surprising interactive experiences, helping infuse their homes with “La Vida Más Fina” all season long, it says.


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Jim Beam releases ‘Kentucky Hug’ holiday pajamas

The limited-edition pajama sets feature built-in ‘hug simulator’
December 9, 2022
No Comments

A “Kentucky Hug” is a well-known term among bourbon lovers and Jim Beam fans alike, and this holiday season, the brand is turning the phrase into a reality with a limited-edition holiday pajama set equipped with a built-in “hug simulator” so you can send a cozy hug to anyone you’re missing this season, it says.


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Pepsi unveils holiday campaign featuring a ‘Dirty Soda,’ Lindsay Lohan and Santa

Brand invites fans to join the ‘naughty list’ with chance to win cash for holiday gifts
December 1, 2022
One Comment

With the holiday season in full swing, Purchase, N.Y.-based PepsiCo unveiled its new holiday campaign featuring Lindsay Lohan and Santa inviting fans to try a surprising and naughty new twist on an old tradition with the introduction of Pilk and Cookies.


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Crown Royal launches first entry into digital collectibles

For every collectible purchased, Crown Royal Purple Bag Project donates to military
November 30, 2022
One Comment

Crown Royal is removing the physical barriers of their iconic bag-packing program that may stand in the way of amazing acts of generosity and allowing people to digitally honor those most generous as part of "That Deserves A Crown,” it says. The digital collectible does not require participants to have a digital wallet, it notes.


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BlueTriton, Teads launch industry-leading sustainability initiative

Latest initiative focused on carbon emission reduction in digital advertising
November 29, 2022
No Comments

Stamford, Conn.-based BlueTriton Brands announced teaming up with New York-based Teads, a global media platform, to launch a first-to-market sustainability initiative that will reduce the carbon impact of BlueTriton’s digital advertising practices.


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PepsiCo Beverages, FritoLay ‘Share More Joy’ with national holiday commercial

Commercial debuts Thanksgiving Day with exclusive merchandise, digital ‘Holiday Village’
November 23, 2022
No Comments

The North American Divisions of Purchase, N.Y.-based PepsiCo announced teaming up to launch its Share More Joy campaign, featuring a new holiday commercial: “Melt.” The commercial, which debuted on Thanksgiving Day, marks the first national holiday commercial collaboration between Frito-Lay and PepsiCo Beverages. 


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Diageo, Smirnoff launch new global responsible drinking campaign

Campaign encourages consumers to ‘be wildly responsible’ during the holiday season
November 21, 2022
No Comments

London-based Diageo plc, and its vodka brand Smirnoff, announced the launch of a new global campaign, Drops of Advice, which encourages people to drink responsibly during the holidays while also enjoying the best of the season’s festivities, it says. The campaign will consist of six engaging digital animations, stills from the animations as print options and pop-up “Be Wildly Responsible” bars across the world. 


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