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The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.

By the time you’ve finished reading this article, between 5,000 and 6,000 tweets about beverages will have been sent across the Twittersphere, according to Rob Goulding, director of the multi-channel sector for San Francisco-based Twitter Inc. In fact, more than 1.5 million conversations about beverages happen every day on Twitter, he says.

Consumers have seen a number of new liquid concentrates hit the market, but now the customization trend is coming to the sweeteners segment.

Sparkling Ice made its TV premiere this summer with a 30-second spot dubbed “Dive In.”

As social media continues its prominence across the globe, companies are investing more effort in connecting with fans through this resource.

According to new research, Champagne does “go straight to your head,” in a manner of speaking.

RoFo Enterprise Corp. enables consumers to wear their beverages with RoFo Beverage Dispensing Headgear, which can hold and dispense approximately 67 ounces of a beverage in its watertight container made of lightweight, food-grade-quality linear low-density polyethylene and keep it hot, cold or carbonated, according to Randall Flann, owner of RoFo Enterprise Corp.

What would the United States be like without beer? A study conducted by John Dunham & Associates, jointly commissioned by the Beer Institute and the National Beer Wholesalers Association, shows that without the beer industry, the U.S. economy could be very different.

As the second-largest generation next to baby boomers, millennials are an important group for brands to reach.

Wondering whether using social media for advertising purposes is crossing the line? According to a new social media study by Nielsen, New York, one-third of people think ads on social networks are annoying.