PepsiCo debuted its new Diet Pepsi marketing campaign, “Nothing Refreshes Like a Diet Pepsi,” during the 69th annual Golden Globes awards show in January. Building on last year’s TV spot with David Beckham, this year’s ad features actress Sophia Vergara dancing her way past suitors in a Miami nightclub to get to a can of Diet Pepsi. The commercial, directed by McG and choreographed by Mark Ballas of “Dancing with the Stars,” is set to the song, “Whatever Lola Wants,” performed by Ruby Stewart, Rod Stewart’s daughter. The campaign also includes print, digital and out-of-home advertising.
Diet Pepsi's ‘refreshing’ advertising
February 15, 2012