Purchase, N.Y.-based PepsiCo Inc. announced that it has reformulated its Diet Pepsi brand, making the product aspartame free.
"Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we're delivering," said Seth Kaufman, senior vice president for the Pepsi and Flavors Portfolio at PepsiCo North America Beverages, in a statement. "We recognize consumer demand is evolving and we're confident cola-lovers will enjoy the crisp, light taste of this new product."
According to the company, Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the United States. An integrated marketing effort also kicks off today to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations.