With consumers desiring more premium options, White Plains, N.Y.-based HEINEKEN USA took its expertise as a global brewer of major brands, including Heineken and Dos Equis, to embark on a journey to give consumers the premium beer tastes from the diverse sources that they desire.
Although many consumers might be looking to live healthier lifestyles, they’re still looking for products that satisfy their sweet tooth. Looking for the best of both worlds, consumers are demanding great-tasting sweetened products that do not contain sugar.
Aspartame version to be called Diet Pepsi Classic Sweetener Blend
June 28, 2016
Following last year’s announcement that it was removing aspartame from its Diet Pepsi brand in favor of a blend of sucralose and acesulfame potassium (Ace-K), Purchase, N.Y.-based PepsiCo Inc. will be bringing the artificial sweetener back to its portfolio, according to media reports.
Obesity rates have more than doubled in adults and children since the 1970s, according to the Centers for Disease Control and Prevention. Approximately 78.6 million adults are overweight or obese, with 12.7 million children and adolescents in the same category.
In recent years, consumer concerns about sugar intake have created a macrotrend of healthier beverages. As a result, the beverage industry has seen natural sweeteners like stevia evolve and become more widely used.
In the ballad “The Sweetest Thing,” the pop rock band U2 sang about how love is the sweetest thing, but when it comes to the beverage market, the sweetest thing also is the biggest thing. Across 13 ingredient categories, sweeteners accounted for 85 percent of the 46.4 million tons of ingredients used in beverages in 2011, according to an April 2013 report by Chicago-based Euromonitor International titled “Beverage Ingredients: Trends and Influences.”
Whether it’s to enhance flavor profiles, reduce calories or to mask the off-notes of added vitamins and minerals, beverage manufacturers continue to turn to sweeteners to help produce products that appeal to consumers’ taste preferences.
In the July 2020 issue of Beverage Industry, the magazine highlights how Calypso Lemonade is looking to follow up its 2019 success with more great releases. Also in this issue is the 2020 State of the Beverage Industry report, features on plant water beverages, clean label ingredients and THC usage in beverage formulations.