Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBooks
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORY
  • MORE
    • Classifieds
    • Channel Strategies
    • Newsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
Beverage NewsCarbonated Soft Drinks

Pepsi Perfect to make its debut

Fictional beverage from ‘Back to the Future Part II’ to launch Oct. 21

October 5, 2015

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., has confirmed that Pepsi Perfect, the fictional beverage that Marty McFly orders in “Back to the Future Part II,” will be available for a limited time starting Oct. 21 paying homage to the date that McFly travels to in the future.

"Pepsi fans asked and we heard them loud and clear," said Lou Arbetter, senior director of marketing for PepsiCo, in a statement. "The ‘Back to the Future’ trilogy was as big a moment in pop culture history then as it is now, 30 years later. We are excited to be part of this moment and to bring fans something only Pepsi could deliver — and there's no need to wait — the future is now."

Pepsi Perfect will be available for purchase online while supplies last. Only 6,500 Pepsi Perfect bottles, each outfitted in a special collectible case, will be available to U.S. consumers. The beverage will be packaged in a 16.9-ounce bottle and will contain Pepsi Made with Real Sugar. It will retail for $20.15, the company says.

However, “Back to the Future” fans who are attending New York Comic Con will get a chance to get a bottle of the beverage before it is made available online. Each day, the first 200 fans who come to the Pepsi Perfect Booth dressed as Marty McFly will take home a bottle of Pepsi Perfect. The McFly schedule will take place 1-2 p.m. Oct. 8 and 11 a.m.-noon Oct. 9-11.

The following attire must be worn to qualify as a McFly outfit: puffy red vest or “Back to the Future Part II”jacket; blue jeans; white high-top sneakers; watch; and, optionally, a hoverboard.

Every day starting at 3 p.m., fans also are invited to play Wild Gunman at the Pepsi Perfect booth for a chance to win Pepsi Perfect. Bottles will be awarded to the fastest gunman.

"New York Comic Con is the ultimate fan destination and the first place for exclusive entertainment experiences," said Lance Fensterman, senior global vice president for ReedPOP, producers of New York Comic Con, in a statement. "We're honored to join Pepsi Perfect in this special “Back to the Future”moment; we just hope that it doesn't upset the space-time continuum."  

KEYWORDS: celebrity beverage limited-edition Pepsi PepsiCo

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  •  a large group of people and the logo for GPC, which stands for Gillette Pepsi-Cola Companies

    2026 Bottler of the Year: Gillette Pepsi Companies

    Cozy holiday flicks and rom-com movies tend to be ripe...
    Carbonated Soft Drinks
    By: Jessica Jacobsen
  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Wine & Spirits
  • alani nu energy drink

    Energy drinks, shots market embraces innovation, functionality

    Demand for multifunctional drinks has prompted energy...
    Energy Drinks & Shots
    By: Chloe Alverson
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  a food and beverage production facility with glass bottles being filled with orange juice on a conveyor belt
    Sponsored bybioMérieux

    Why Heat-Resistant Molds Remain a Hidden Risk in Beverage Processing

  • plastic bottle factory
    Sponsored byVacuum Barrier Corporation

    Speed Meets Precision: How Servo-Controlled Liquid Nitrogen Dosing Is Shaping the Future of Beverage Packaging

  •  a specialized multidirectional conveyor system utilizing a modular roller-top belt
    Sponsored byRegal Rexnord

    Smart Conveyance Strategies for High-Performance Beverage Packaging Lines

Popular Stories

Sazerac New RTD Cocktail Brands

Sazerac unveils three new ready-to-drink cocktail brands

Sprite Living Tracklist

Sprite launches campaign reimagining hip-hop’s most impactful songs

Anheuser-Busch invests 20 million

Anheuser-Busch invests $20 million in hometown facilities

beer report

Events

July 14, 2026

One Material, One Package: Advancing Sustainability with All-PET Closures and Bottle

During this webinar, we'll explore how an all-PET bottle and closure approach can help simplify recycling streams, support a circular packaging economy, and unlock new opportunities for lightweighting and production optimization.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products
Vote for your favorite new product

Have your say in what makes it to the top this month!
Vote for your favorite new product and help us celebrate excellence.


VOTE NOW!

Related Articles

  • 2015 Beverage Bottler of the Year: Pepsi-Cola Bottling Co. of Luverne

    See More
  • PepsiCo meets 2014 financial targets

    See More
  • 2015 Soft Drink Report: Carbonated soft drinks innovate with packaging to appeal to consumers

    See More

Related Products

See More Products
  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

  • nonmilk.jpg

    Milk-Based Beverages 1st Edition

  • food and bev control.jpg

    Food and Beverage Cost Control, 7th Edition

See More Products
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing