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Home » Topics » Marketing

Marketing
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Before 5 coffee cups

Beverage marketing campaigns driven by national sports, manufacturers offer innovative consumer beverage products

PepsiCo, Heineken, Blue Diamond, The Coca-Cola Co. back sports programs
February 15, 2016

One of the first sports drink manufacturers to utilize pickle brine, the Pickle Juice Co. recently added 100 percent Natural Pickle Juice Sport to its lineup.


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WYOP pole topper

Sports, education drive beverage campaigns

Heineken, Napa Valley Wine Train embrace football season
January 15, 2016
U.S. retail sales of tea and ready-to-drink tea grew 19.8 percent to $7.3 billion between 2009 and 2014, according to Chicago-based market research firm Mintel.
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Holiday promotions drive marketing strategy

Heineken USA, Stella Artois utilize the holidays and celebrity marketing
December 15, 2015

Following an appearance on ABC’s “Shark Tank” and with support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot, ready-to-drink (RTD) coffee.


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Beverage brands launch digital marketing campaigns

Diet Coke and Heineken utilize digital efforts
November 16, 2015

The Boyd Co. Inc. recently released a report titled “Comparative Cost of Food and Beverage Industry Processing,” which looks at operating costs for beverage processing plants, including labor, utilities, real estate and taxes.


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Heineken USA and RSVP Gallery debut custom cap for “#Heineken 100” program

Beer brand partners with local retailers in five cities on custom products and local initiatives
October 19, 2015

White Plains, N.Y.-based Heineken USA released the third of its five 2015 #Heineken100 product collaborations. The custom jersey knit 


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Beverage brands utilize football season for marketing campaigns

Research shows consumers consume beverages while watching sports
October 16, 2015

Shock Top announced that it teamed up with Indiegogo and state water organizations to respond to the drought situation in California with Shock the Drought, a program to identify, fund and distribute water-saving innovations that can help reduce water usage in the state.


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Naked Juice use social media to regain consumer trust

Beverage brands use social media marketing to gain trust
Amanda Del Buono
September 16, 2015

There was once a time when marketing was trusted by consumers. However, in the digital age, when information is just a few clicks away, it’s become even more important for brands to be as transparent and honest as possible.


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Popular culture influences campaigns, events

Brands utilize atheletes, video games, world records and more
September 16, 2015

Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships.


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Beverage brands offer new video campaigns

Major League Baseball teams offer their own red wines
August 14, 2015

The Coca-Cola Co.’s Fuze brand is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavor-charged iced teas.


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Goose Island crafts award-winning beer

Chicago brewer expands portfolio and global footprint
Barbara Harfmann
August 10, 2015

From a small brewpub that opened in Chicago’s Lincoln Park neighborhood in 1988, to large-scale brewing operations in Chicago and St. Louis, Goose Island Brewing Co. has made a name for itself in the beer market.


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