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Home » Topics » Marketing

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The Denver Beer Co. automates packaging

Cartoning machinery for craft brewers
Liz Cuneo
June 15, 2015

The Denver Beer Co. was co-founded by Charlie Berger and Patrick Crawford in August 2011. The company was born in the founders’ garages, with what they describe as “a few batches of homebrew and a love for the craft of brewing.”


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Brands find new methods of sampling

Beringer launches flavor strips in test markets
June 15, 2015

As the mobile gadgets market evolves, beverage companies have to find ways to keep up with the new platforms.


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NBWA announces return of Share Your Story contest

Contest highlights beer distribution employees
June 15, 2015

Alexandria, Va.-based National Beer Wholesalers Association (NBWA) announced the return of the Share Your Story Contest for beer distribution employees who have never attended the NBWA Annual Convention & Trade Show. The contest is intended to highlight some of the 130,000 men and women who make up the beer distribution industry, including truck drivers, inventory specialists, graphic artists, sales representatives, warehouse workers and receptionists, the association says.


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HEINEKEN USA highlights imports

HEINEKEN USA invests in four core brands
Jennifer Storelli
June 12, 2015

As beer consumers have been looking to trade up and explore new flavors, the imported beer segment has been enjoying growth. In fact, the imported beer segment grew about 8.4 percent in dollar sales in the 52 weeks ending Dec. 28, 2014, in channels measured by Chicago-based Information Resources Inc.


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Beverage brands take advantage of apps, social media

Bud Light partners with dating app Tinder for video ad
May 15, 2015

The King of Beers, Anheuser-Busch's Budweiser brand, is on a hunt for a tasty food partner, namely the King of Burgers.


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Customized messaging appeals to baby boomers

Health and wellness, leveraging entertainment appeals to baby boomers
jessica Jacobsen
Jessica Jacobsen
May 12, 2015

When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.


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Brands bring consumers into their world

Perrier creates District Perrier to show consumers its bolder side
April 15, 2015

According to a study from the University of Washington Center for Public Health published in Nutrition Journal, including 100 percent fruit juice in one’s diet can make a difference.


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Strongbow launches summer marketing campaign

Hard cider brand encourages consumers to drink over ice
April 7, 2015

Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice. 


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Beverage brands help consumers get active

Fruit Shoot to host Mini Mudder events
March 16, 2015

Remember cramming for exams in college? Many students who tried to pull all-nighters in order to prepare for a test the next day might have turned to coffee to stimulate their cognitions.


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Fiji Water unveils first TV campaign

Premium bottled water brand to release 4 commercial spots
February 16, 2015

Fiji Water, a brand of Los Angeles-based Roll Global, announced its first TV advertising campaign for the brand.


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On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

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