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Home » Topics » Marketing

Marketing
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Roast magazine Book

Beverage brands create summertime experiences

Bud Light reintroduces Dive Bar Tour, Pure Leaf Tea opens Pure Leaf Tea House
August 15, 2017
After dedicating more than 13 years to specialty coffee roasters, Roast magazine released its first book, “The Book of Roast: The Craft of Coffee Roasting from Bean to Business,” a compilation of articles covering every aspect of coffee roasting.
Read More
ICE bottle, grape rasberry

Social media lets consumers speak, brands listen

Millennials, iGeneration drive digital marketing
Amanda Del Buono
August 10, 2017
Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.
Read More
Eclipse Vodka

Essentia Water announces first national marketing campaign

POM Winderful extends partnership with NBC's "American Ninja Warrior"
July 14, 2017
In celebration of the nation’s first solar eclipse in 99 years, which will take place Aug. 21, Backwards Distilling is inviting consumers to enjoy a vodka that is equally rare.
Read More
PicoBrew

Tito's Handmade Vodka, Mtn Dew, Strongbow announce summer beverage promotions

Strongbow launches global Nature Remix campaign
June 16, 2017
PicoBrew announced the release of PicoStill, a patent-pending, small-batch distilling device that is designed to work with all of the company’s countertop brewing appliances. Topped with a copper distilling coil that fits over the Pico C Keg, the machine can be used to distill hop oil, water and essential oils, the company says.
Read More
Community Coffee Family Game

The ICEE Co. celebrates 50th anniversary

Cheribundi partners with Olympic medalist Aly Raisman
May 15, 2017
Community Coffee has brought its coffee portfolio to the board game scene with the Community Coffee Family Game. The board game, set up like Monopoly, invites consumers to imagine they are the new owners of Signature Blend Dark Roast, Porch Breeze Iced Tea or the Coffee Roasting Facility.
Read More
Cover

Navigating the next generation of consumers

iGeneration embraces diversity, visual communications
jessica Jacobsen
Jessica Jacobsen
May 10, 2017
Whether it’s social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers.
Read More
pureLYFT natural stir sticks

Steaz launches Mind. Body. Soul Tour

Fireball found to be most recommended spirit
April 14, 2017
For those looking for a quick boost of energy and want to avoid calories, pureLYFT, in the form of an all-natural, easy-to-use stir stick, delivers a single serving of 125 mg of clean caffeine when added to a beverage, the company says.
Read More
Cheerwine

Beverage brands embrace power of music in marketing campaigns

Nielsen, Quri release study data
March 15, 2017
Cheerwine, the family owned and operated North Carolina soft drink brand, is celebrating its 100th birthday this year. In honor of the milestone, the company is releasing a series of seven commemorative, collectible cans featuring designs from various eras.
Read More
life water after dark

PepsiCo's LIFEWTR hosts Art After Dark experience during Super Bowl Week

Starbucks partners with iPayYou to accept Bitcoin payment
February 15, 2017
PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment experience fusing music, technology and art, the company says.
Read More
Red Bull video series

Marnier-Lapostolle Foundation awards $5.8 million grant to FAST

Museum of beer to open in 2018
January 16, 2017
Red Bull released “Mavens,” a three-episode web series about people who encourage others to shatter expectations and become more than what society traditionally permits, the company says.
Read More
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