Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice. 

Remember cramming for exams in college? Many students who tried to pull all-nighters in order to prepare for a test the next day might have turned to coffee to stimulate their cognitions.

Fiji Water, a brand of Los Angeles-based Roll Global, announced its first TV advertising campaign for the brand.

Boca Raton, Fla.-based Maui Spa and Wellness Center hired Insider Media Management to help spread the concept that the same ingredients that make beer taste good also are beneficial for the body.

Advertising on social media is an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales.

Consumer confidence hit a high in the third quarter of 2014 after zigzagging in earlier quarters this year, according to the latest Information Resources Inc. (IRI) MarketPulse survey.

A cup of coffee in the morning is important to many consumers, but exactly how important is it to them?

To celebrate the launch of the “double-awesome combo” of Nestlé USA’s limited-edition Nestlé Nesquik Girl Scouts Caramel Coconut and Thin Mints flavors, the chocolate milk brand launched a Double Awesome Twitter Contest.

At any time of day, a quick scan of a train or bus would likely reveal at least one or two people on their mobile devices — particularly smartphones. Around the world, more consumers are turning to smartphones for their mobile needs.