Fanta, a brand of The Coca-Cola Co., Atlanta, is creating a more playful experience for consumers with its “Less Serious” campaign. To capture Fanta’s diverse consumer group, “Less Serious” will be rolled out with a flexible approach that allows each market to choose from three marketing focuses.

The Top 100 Beverage Companies By RENEE PAST There are a few common themes among the Top 10 beverages companies, with lights, diets and anything that can be altered

The List Top 100 Beverage Companies by Jamie Popp 1.The Coca-Cola Co. From job cuts throughout North America in the beginning of the year to anti-American sentiment bringing down