Marketing
Marketing RSS Feed RSS

Pepsi

Pepsi, Papa John’s announce Super Bowl halftime promotion

Consumers can win front-row seats to Pepsi Zero Sugar Halftime Show at Super Bowl LI
November 29, 2016

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.


Read More
HoneyMoon Brewery

Miller Lites names HoneyMoon Brewery winner of Tap the Future competition

New Belgium partners with Been & Jerry's for sustainability initiative
November 14, 2016
Miller Lite named Santa Fe, N.M-based HoneyMoon Brewery as the grand-prize winner of the 2016 Miller Lite Tap the Future competition. HoneyMoon Brewery, which produces a probiotic kombucha tea with a touch of alcohol, took home the $200,000 grand prize. Now in its fourth year, Tap the Future is a business plan competition that offers entrepreneurs a chance to grow their businesses, the company says.
Read More
Network Action Logo

1% for the Planet champions environmental causes

Beverage companies team up with environmental nonprofit
Barbara Harfmann
September 15, 2016
With myriad issues impacting the planet, including climate change, dwindling rainforests and food waste, the nonprofit organization 1% for the Planet, in partnership with more than 1,200 member organizations and thousands of nonprofit partners in 40 countries, has been championing environmental change since 2002.
Read More
Tanqueray Gin Snoop Dogg Cocktails

Tanqueray Gin partners with Snoop Dogg

Entertainment icon to develop gin and juice cocktails
August 31, 2016

Tanqueray Gin, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a new strategic partnership with entertainment icon Snoop Dogg. The partnership brings to life the brand's focus on a gin and juice cocktail strategy celebrating the success of Snoop Dogg's 1993 classic hit “Gin & Juice.”


Read More

Beverage companies embrace digital billboard advertising

Nielsen names Bai as 2016 Breakthrough Innovation winner
Barbara Harfmann
August 15, 2016
One of my favorite singers Billy Joel sings “A New York State of Mind,” and I was in that same frame of mind during a recent business trip to the Big Apple. I hadn’t been to Manhattan in almost 30 years and marveled at how different it looked. Not only was Times Square considerably cleaner, but what stood out, literally, were the towering digital billboards that flashed advertising, promos for upcoming TV shows, events and movies and more.
Read More
Shock Top’s Live Life Unfiltered

Stella Artois, Shock Top host marketing events

Beer brands invite consumers to celebrate summer
August 15, 2016
Shock Top, in partnership with Camp No Counselors, is inviting legal-drinking-age adults to text or upload photos of how they Live Life Unfiltered for a chance to win a weekend camp getaway at three scenic locations: Aug. 25-28 in Kerryville, Texas; Sept. 15-18 in Lake Wales, Fla.; and Sept. 20-Oct. 2 in Valencia, Calif.
Read More
Starbucks emojis

Digital adds more complexity to shopper experience

Social networks, apps among most popular digital marketing
jessica Jacobsen
Jessica Jacobsen
August 10, 2016
The term “information superhighway” might have first gained traction in the 1990s in reference to the Internet and other forms of digital communications, but the prominence of digital in Americans’ day-to-day lives has taken this “superhighway” to another level.
Read More
Big Red 20oz

Alcohol, non-alcohol brands launch summer marketing campaigns

Malibu kicks off Because Summer campaign, Big Red launches 100 days of BBQ promotion
July 15, 2016
Big Red kicked off the summer grilling season with its 100 Days of BBQ promotion. Running through Labor Day, Sept. 5, Big Red is rewarding drinkers with barbecue-related prizes, including a grand prize, three-day trip to visit iconic barbecue joints in Austin, Texas, it adds.
Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!