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The strategic move fulfills a major marketing initiative for CELSIUS as its slogan and targeted demographics’ goal is to “Live Fit,” the company says

Several beverage brands have announced new marketing campaigns and services.

Several brands recently announced new sports marketing partnerships and corresponding beverage marketing campaigns.

Beverage brands continue to introduce new beverage marketing campaigns utilizing new technology.

With the holidays in full swing, beverage brands of all types are introducing new holiday beverage marketing campaigns.

GovMint.com and ModernCoinMart, in cooperation with S&A Partners — The Official Coca-Cola Licensee for Collectible Coins — has teamed up with The Coca-Cola Co.’s Coca-Cola brand to bring collectors legal-tender silver dollars that look like Coca-Cola bottle caps.

As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.

Heading into fall, beverage brands are announcing new marketing campaigns, several benefiting from sports marketing efforts.

Beverage brands are becoming more adapt to digial marketing. For example, 19 Crimes released an augmented reality app allowing consumers to learn about the characters on the wine's packaging. Additionally, Barbadillo announced that its consumers can interact with its packaging through near-field communication enabled neck collars.

After dedicating more than 13 years to specialty coffee roasters, Roast magazine released its first book, “The Book of Roast: The Craft of Coffee Roasting from Bean to Business,” a compilation of articles covering every aspect of coffee roasting.