Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
CommentaryMarketingJuice & Juice Drinks

Beverage companies continue to create new campaigns to engage consumers

Premium French sparkling wine Le Grand Courtâge and Project Glimmer launched a Rosé It Forward. - Beverage Industry
Rosé It Forward (Image courtesy of Le Grand Courtâge and Project Glimmer)
November 21, 2018

As health and wellness continues to be a big topic, POM Wonderful released a new campaign showing the benefits of its products. SodaStream built the "Holy Turtle," a 1,000-fot floating unit that collects plastic pollution.

 

A chain of inspiration

Premium French sparkling wine Le Grand Courtâge and Project Glimmer launched a Rosé It Forward chain of inspiration designed to celebrate strong women who support, encourage, empower and inspire others. Le Grand Courtâge, which also produces the new Tres Chic Rosé, and the nonprofit Project Glimmer are encouraging people to empower the females in their lives with a bundle featuring Le Grand Courtâge, Brut Rosé and/or Tres Chic Rosé, along with a personalized letter from the sender, and a 22k gold-plated bracelet from Project Glimmer bearing the message of “Believe,” “Hope” or “Love.” Le Grand Courtâge will donate 50 percent of every bundle purchased through Dec. 31 to Project Glimmer, which empowers and inspires at-risk young women and girls across the country. Senders and recipients can join the Rosé It Forward movement by sharing inspiration stories on Instagram using the hashtag #RoséItForward and tagging @LeGrandCourtage @TresChicWines.

Nothing to worry about

DuPont Nutrition & Health smoothies. - Beverage Industry

(Image courtesy of POM Wonderful)

POM Wonderful recently launched a new multimillion-dollar, multi-year integrated marketing campaign starring The Worry Monsters, larger-than-life inner voices of doom who complain bitterly that their once unhealthy and fretful humans have started making healthier choices, like drinking POM Wonderful 100% Juice. An assortment of annoyed and underemployed Worry Monsters offer up new, hilarious scenarios for their humans to fret about, now that they’re living healthier lifestyles that cause them to worry less, the company says. The multifaceted campaign will run on “Jimmy Kimmel Live!,” “The Dr. Oz Show,” and in digital, social, print, on a Times Square billboard and in stores, the company says.

‘Holy Turtle’

DuPont Nutrition & Health smoothies. - Beverage Industry

(Image courtesy of SodaStream)

To raise awareness of plastic waste in the ocean, SodaStream International built the “Holy Turtle,” a 1,000-foot floating unit designed to collect plastic pollution from the ocean waters without harming marine life. Taking place off the coast of Roatán, Honduras, the clean-up delegation included 150 SodaStream executives from 45 countries, international environmental specialists, the NGO Plastic Soup Foundation and hundreds of children from several local schools along with Honduran government officials. The plastic collected will be used to create an exhibition to raise awareness and educate consumers around the world.

 

 

Did you know?

“The emergence of the coffee experience so closely parallels the historic demand trajectory for premium wines that prime coffee bean harvests from exotic origins are commanding higher prices and more shelf space as consumers seek unique coffee flavors and aromas in a variety of forms. Like grape varieties, the coffee bean develops unique qualities based on the altitudes and soils in which it is cultivated.”

— Information from Miami-based Tierra Nueva, a coffee technology and manufacturing company.
KEYWORDS: beverage partnerships Pom Wonderful rosé wine SodaStream sustainability

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Beer
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

top 100 beverage companies

Top 100 Beverage Companies of 2024

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 26, 2025

FAST. FOCUSED. FUELED: Delivering Energy Consumers Can Feel

Learn how to formulate products that deliver the energy experiences that people want, and keep them coming back for more.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Pepsi Tailgate Tours - Beverage Industry

    Beverage companies create new social media campaigns to coincide with fall events

    See More
  • Tecate, a brand of Heineken USA, announced the return of its boxing promotion, “Claim Your Corner,” - Beverage Industry

    Beverage companies create new campaigns to kick off the summer

    See More
  • Demi Lovato - CORE Nutrition - Beverage Industry

    Beverage companies continue to celebrate summer with new interactive campaigns

    See More

Related Products

See More Products
  • management.jpg

    Food and Beverage Management

  • nonalch.jpg

    Non-alcoholic Beverages 1st Edition

  • small gin.jpg

    Lessons from Gin: Business the Four Pillars Way

See More Products

Events

View AllSubmit An Event
  • September 26, 2024

    PET: The Future of Sustainable Food and Beverage Packaging

    On Demand Join Husky on September 26, 2024 to explore how PET is reshaping the packaging landscape and how you can leverage its benefits to drive your business growth.
View AllSubmit An Event

Related Directories

  • Balzac Communications & Marketing

    Balzac Communications, a wine and spirits marketing leader, offers expert PR, digital advertising, and content creation. We drive brand engagement and growth, recently launching Appellation Academy to enhance industry knowledge. Trust our proven track record and insights to elevate your brand in 2024.
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing