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POM Wonderful begins transition to 100% recycled plastic, renewable energy

New solar farm, shift to recycled plastic transitions 11 million-plus bottles to help minimize carbon footprint

May 20, 2022

Los Angeles-based POM Wonderful, grower and producer of fresh pomegranates and pomegranate juice in the United States, announced it is furthering its commitment to a sustainable future with the transition to 100% recycled plastic (rPET) bottles and shifting more than 90% of its electricity needs to renewable energy.

POM Antioxidant Super Tea: Pomegranate Elberberry Boost Tea, Pomegranate Orange Blossom White Tea

April 7, 2021

POM Wonderful is adding two new flavors to its POM Antioxidant Super Tea lineup: Pomegranate Elderberry Boost Tea and Pomegranate Orange Blossom White Tea.

Premium French sparkling wine Le Grand Courtâge and Project Glimmer launched a Rosé It Forward. - Beverage Industry

Beverage companies continue to create new campaigns to engage consumers

November 21, 2018

As health and wellness continues to be a big topic, POM Wonderful released a new campaign showing the benefits of its products. SodaStream built the "Holy Turtle," a 1,000-fot floating unit that collects plastic pollution.

Essentia Water announces first national marketing campaign

POM Winderful extends partnership with NBC's "American Ninja Warrior"

July 14, 2017

In celebration of the nation’s first solar eclipse in 99 years, which will take place Aug. 21, Backwards Distilling is inviting consumers to enjoy a vodka that is equally rare.

Pom Antioxidant Super Teas

October 7, 2014

Pom Wonderful LLC, a subsidiary of Roll Global, reformulated and repackaged its Pom Antioxidant Super Teas.

Pom Hula launches 48-ounce family size

New size retains brand's signature shape

May 16, 2014

Pom Wonderful added a new 48-ounce packaging size for its Coconut, Hula and Mango 100 percent juice blends.

Marketing: Brands entice consumers to join the fun

Miller Lite, Pom encourage fan participation in marketing programs

October 16, 2013

The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.

Pom Wonderful launches single-serve bottle

October 16, 2012

Pom Wonderful launched its 100 percent pomegranate juice in single-serve 8-ounce bottles.

Lite Pom

June 28, 2011

Pom Wonderful expanded its Pom line of pomegranate juice cocktails with Lite Pom, a lighter version of its original Pom juice that is 100 percent natural and contains no added sugar or artificial sweeteners. Available in the produce section of grocery stores nationwide, Lite Pom comes in Pomegranate, Pomegranate Black Currant, Pomegranate Blackberry and Pomegranate Dragonfruit flavors. The new product contains the same antioxidants as original Pom, but with fewer calories, the company says. Lite Pom is available in a 16-ounce size of the brand’s curvaceous bottle for a suggested retail price of $2.49.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.