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Marketing

Beverage companies launch holiday products, campaigns

Tastemaker Complete Cocktail Infusing Set - Beverage Industry
Tastemaker Complete Cocktail Infusing Set (Image courtesy of Tastemaster)
December 14, 2018

To coincide with the holiday season, Starbucks launched their latest holiday cups, David's Tea released its holiday tea offerings and consumers create holiday cocktails.

 

Cheers for cocktail creations

Cocktail connoisseurs planning to host a holiday soiree this season might wish to consider the Tastemaker Complete Cocktail Infusing Set. Designed to make whipping up homemade infused spirits fast and easy, party hosts can use any base liquor like vodka, whiskey or rum, add in favorite fruits, herbs, sweets or spices, and infuse for as few as 5 minutes or as long as 24 hours to create one-of-a-kind cocktails, the company says. The Tastemaker set comes with the necessary tools to make homemade infused spirits, including an infuser with a built-in stainless steel mesh filter, four round ice ball molds and 10 exclusive drink recipes.

Holiday cups are here

Starbucks seasonal cups. - Beverage Industry

(Image courtesy of Starbucks Corp.)

This season, Starbucks’ limited-edition cups are back along with the return of seasonal flavors like Peppermint Mocha (back for a 16th year), Toasted White Chocolate Mocha, Caramel Brulée Latte, Chestnut Praline Latte, Gingerbread Latte and Eggnog Latte, all available hot, iced and in Frappuccino blended beverages, the company says. Starbucks has released special seasonal cups since 1997, and this year, the coffee company is celebrating the spirit of yesteryear with a modern twist, it says. “We started (this season) by looking to the past,” said Kristy Cameron, with Starbucks Creative Studio, in a statement. The newly designed holiday cups are adorned with retro-graphic patterns from Starbucks holidays past: winking stars, colorful bright cherries and houndstooth. Doses of vintage colors and patterns, like mint green and argyle, were reinterpreted with graphic flair, and a dash of glitter and shine, according to the company. A ribbon of black, white and Starbucks green on the back ties all the four cup designs together. Starbucks’ seasonal cups and flavors will be available through Jan. 7.

FestiviTEAs abound

David's Tea, Holiday blends. - Beverage Industry

(Image courtesy of David’s Tea Co.)

To help consumers drink healthier during the festive holiday season, David’s Tea released holiday-inspired teas with zero calories and no sugar, in fun and nostalgic yuletide flavors including Candy Cane Crush, Caramel Shortbread, Apple Cider and Cardamon French Toast. Among the gift offerings are tree-filled ornaments filled with loose-leaf teas and an 8 Nights of Tea gift set containing eight tins of caffeine-free loose-leaf tea in Blackberry Blizzard, Caribbean Crush, Carrot Cupcake, Cinnamon Rooibos Chai, Just Peachy, Serenity Now, Super Ginger and Turmeric Glow.

KEYWORDS: cocktails holiday beverages holiday promotions Starbucks tea

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