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Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.

In celebration of the nation’s first solar eclipse in 99 years, which will take place Aug. 21, Backwards Distilling is inviting consumers to enjoy a vodka that is equally rare.

PicoBrew announced the release of PicoStill, a patent-pending, small-batch distilling device that is designed to work with all of the company’s countertop brewing appliances. Topped with a copper distilling coil that fits over the Pico C Keg, the machine can be used to distill hop oil, water and essential oils, the company says.

Community Coffee has brought its coffee portfolio to the board game scene with the Community Coffee Family Game. The board game, set up like Monopoly, invites consumers to imagine they are the new owners of Signature Blend Dark Roast, Porch Breeze Iced Tea or the Coffee Roasting Facility.

Whether it’s social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers.

For those looking for a quick boost of energy and want to avoid calories, pureLYFT, in the form of an all-natural, easy-to-use stir stick, delivers a single serving of 125 mg of clean caffeine when added to a beverage, the company says.

Cheerwine, the family owned and operated North Carolina soft drink brand, is celebrating its 100th birthday this year. In honor of the milestone, the company is releasing a series of seven commemorative, collectible cans featuring designs from various eras.

PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment experience fusing music, technology and art, the company says.

Red Bull released “Mavens,” a three-episode web series about people who encourage others to shatter expectations and become more than what society traditionally permits, the company says.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo Inc., and Papa John's announced the kickoff of the Halftime of a Lifetime promotion, giving fans an opportunity to get a front-row seat to the Pepsi Zero Sugar Halftime Show at Super Bowl LI.