Marketing

Saint James Iced Tea, tarte cosmetics announced collaboration

Fri, 03 Apr 2026 07:00:00 -0400

tarte cosmetics and Saint James Iced Tea announced a limited-edition collaboration. Blending beauty and beverage, this partnership brings together two fan favorites wrapped in exclusive, co-branded packaging.

The world’s largest BuzzBallz makes its debut

Wed, 01 Apr 2026 00:00:00 -0400

BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is kicking off lemonade season with the Pink Lemonsqueezy One Night Lemonade Stand, a massive adults-only mobile pop-up housed inside the largest BuzzBallz ever built.

Mike’s Hard Lemonade launches Mike’s Dirty Lemonade, new platform

Tue, 31 Mar 2026 13:00:00 -0400

Mike's Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are.

ICEE, PEEPS reunite to bring PEEPS Marshmallow-Flavored ICEE

Thu, 19 Mar 2026 16:46:00 -0400

Back by popular demand, The ICEE Co., and Just Born Inc., the makers of PEEPS, are reuniting for a second year of the limited-edition PEEPS Marshmallow-Flavored ICEE, available nationwide ahead of Easter.

Gatorade launches Gatorade Lower Sugar

Thu, 05 Mar 2026 12:00:00 -0500

Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of science-backed hydration, it says.

Oikos campaign spotlights protein-packed lineup

Fri, 06 Feb 2026 00:00:00 -0500

Oikos 30-second ad shows how the protein-packed lineup from the yogurt brand can power the strength it takes to push through life's uphill battles, proving that Strong Makes Everything Better.

Guinness, Joe Montana unite in San Francisco for a day of service

Thu, 05 Feb 2026 15:40:00 -0500

As football's biggest weekend approaches, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of meals for neighbors across the Bay Area.

Non-advertisers can still find ways to engage in Super Bowl reach

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 30 Jan 2026 14:00:00 -0500

Bret Werner at MikeWorldWide, offers insights into what opportunities brands that aren't advertising during the Super Bowl can utilize to still engage with the event.

BuzzBallz unveils engagement ring for Valentine’s Day

Thu, 22 Jan 2026 11:34:00 -0500

BuzzBallz is putting love to the test by offering a pink diamond ring to one bidder to propose this Valentine’s Day.

HOPWTR launches Drink Whatever You Want campaign

Wed, 24 Dec 2025 06:00:00 -0500

HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.

Athletic Brewing Co. relaunches Athletic January campaign

Wed, 17 Dec 2025 14:00:00 -0500

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.

Bud Light, Post Malone kick off Super Bowl LX Weekend

Thu, 04 Dec 2025 16:45:00 -0500

Anheuser-Busch, St. Louis, announced that Bud Light, and nine-time RIAA diamond-certified global superstar Post Malone are running it back with a concert during Super Bowl LX weekend.

PepsiCo announces global partnership with Mercedes-AMG PETRONAS F1 Team

Tue, 02 Dec 2025 12:12:00 -0500

PepsiCo, Purchase, N.Y., announced a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands — Gatorade, Sting, and Doritos — with the Formula 1 team.

Coca-Cola unveils limited-edition flavor, holiday campaign

Mon, 03 Nov 2025 09:00:00 -0500

The Coca-Cola Co., Atlanta, announced that for the first time in five years, Coca-Cola is unwrapping a new limited-time holiday flavor: Coca-Cola Holiday Creamy Vanilla, a festive twist on the classic taste that delivers comfort, refreshment and seasonal joy, it says.

Ibotta unwraps success strategies ahead of holiday season

alversonc@bnpmedia.com (Chloe Alverson) — Wed, 29 Oct 2025 00:00:00 -0400

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.

Vita Coco releases costumes for Labubu dolls

Fri, 03 Oct 2025 11:00:00 -0400

Vita Coco is bringing fruity ‘fits and sweet sips to Halloween with the launch of its first-ever mystery kits featuring Halloween costumes for Labubu dolls

RC Cola launches first campaign in 40 years

Fri, 12 Sep 2025 16:00:00 -0400

RC Cola is making a bold return to the spotlight with its first advertising campaign in 40 years, it shares.

Pepsi looks to own tailgating with new campaign

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 03 Sep 2025 09:00:00 -0400

This NFL season Pepsi is looking to “crash” consumers tailgates in its latest campaign to show that Pepsi and tailgating go hand-in-hand.

Ariana Madix, MARU-HI want consumers to celebrate their inner circle

Fri, 25 Jul 2025 09:00:00 -0400

MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that's made to share with your inner circle, and a chance to be featured on her Instagram.

Speedway stores unveils Fill Up campaign

Tue, 22 Jul 2025 08:00:00 -0400

7-Eleven Inc., Irving, Texas, is rolling out a new advertising campaign in support of Speedway stores. The Speedway Fill Up campaign reminds consumers that great pit stops don’t just end at the pump, and spotlight the endless ways to recharge, refresh and be ready to hit the road from right inside the store, it shares.

Mountain Dew launches ‘Thirst Guards’ with country superstar Cole Swindell

Mon, 30 Jun 2025 11:15:00 -0400

Mountain Dew, a brand of PepsiCo, Purchase N.Y., announced the launch of Thirst Guards to bring ice-cold refreshment directly to consumers at key lake destinations nationwide.

Smirnoff ICE offers consumers Sunsurance

Thu, 19 Jun 2025 07:00:00 -0400

Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance throughout the summer, starting with $50,000 to celebrate the summer solstice.

PepsiCo, Sting Energy unveil global partnership with Formula 1

Tue, 27 May 2025 11:01:00 -0400

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner.

RECOVER 180 kicks off summer with Jason Aldean partnership

Tue, 13 May 2025 10:39:00 -0400

RECOVER 180, Los Angeles, an organic sports drink from Lance Collins, announced a high-powered partnership with country music icon Jason Aldean — launching just in time for the kickoff of his electrifying Full Throttle Tour.

UrFriendCharles launches platform for Black-owned spirits brands

Mon, 28 Apr 2025 14:00:00 -0400

UrFriendCharles, Alexander, Va., announced the official launch of UrFriendCharles.com, a groundbreaking eCommerce platform dedicated exclusively to Black-owned spirits.

Pepsi, David Beckham return with new global campaign

Fri, 25 Apr 2025 12:00:00 -0400

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.

Primo Brands taps Anna Kendrick, Rebel Wilson for ‘Besties’ campaign

Wed, 23 Apr 2025 13:00:00 -0400

Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash Refreshers Sparkling alongside its new “Besties” campaign, featuring Hollywood’s comedic duo, and real-life BFFs, Anna Kendrick and Rebel Wilson.

Mountain Dew, Little Caesars launch Mountain Dew Mango Rush

Thu, 17 Apr 2025 14:35:00 -0400

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, is teaming up with Little Caesars, Detroit, with the launch of Mountain Dew Mango Rush.

5-hour ENERGY launches 1-hour ENERGY ahead of Daylight Saving Time

Mon, 03 Mar 2025 11:55:00 -0500

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.

Cambio Roasters launches Random Act of Kindness Week campaign

Tue, 04 Feb 2025 17:00:00 -0500

Cambio Roasters announced that Cambio will be holding a Kindness Contest in honor of Random Act of Kindness Week.