Marketing

Pepsi Prebiotic Cola, Drybar team up for ‘getting-ready’ refresh

Tue, 01 Sep 2026 00:00:00 -0400

Pepsi Prebiotic Cola and Drybar Shops are teaming up to refresh the getting-ready ritual and celebrate those moments across 200 Drybar shops nationwide.

Olivia Rodrigo unveils new MOUNTAIN DEW Baja Blast at Taco Bell

Fri, 28 Aug 2026 00:00:00 -0400

Taco Bell and MOUNTAIN DEW Baja Blast are putting Olivia Rodrigo’s stamp on a new drink with the launch of You Seem Pretty Pink for a Baja Blast, the first-ever pink twist on the iconic beverage.

SUNNYD unveils mystery beverage

Wed, 26 Aug 2026 00:00:00 -0400

This Halloween, SUNNYD is bringing mystery to the beverage aisle with the launch of SpookyD, a limited-edition mystery beverage designed to surprise taste buds and add a playful twist to the season’s most memorable moments, it says.

Fireball drops Fireball Sneaks, Stash Flask

Fri, 17 Jul 2026 00:00:00 -0400

Fireball Cinnamon Whisky, Louisville, Ky., is rewriting the rules of footwear with the launch of Fireball Sneaks, limited-edition sneakers featuring a custom-built compartment designed to hold the brand’s new Stash Flask.

Jones Soda announces the return of limited-edition Crayola pack

Tue, 14 Jul 2026 00:00:00 -0400

Jones Soda Co., Seattle, announced the return of its collaboration with Crayola through a limited-edition Crayola x Jones Soda Six-Pack launching during the back-to-school summer season.

Sprite launches campaign reimagining hip-hop’s most impactful songs

Fri, 26 Jun 2026 08:00:00 -0400

Sprite, a brand of The Coca-Cola Co., announced the launch of “The Living Tracklist,” a new campaign that reimagines hip-hop’s 50 most impactful songs as a living, evolving canon shaped by culture, conversation and community.

The Free, Organic Myth: What Beverage Marketers Keep Getting Wrong About Acquisition Costs

Wed, 17 Jun 2026 12:00:00 -0400

Organic versus paid debate is a false binary for beverage marketers as they evaluate marketing strategies.

C4 Energy’s basketball fandom takes shape with new partnerships

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 01 May 2026 16:00:00 -0400

C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.

Fireball Whisky gives Teacher Appreciation Week new meaning

Mon, 27 Apr 2026 13:05:00 -0400

This Teacher Appreciation Week (May 4-8), Fireball Cinnamon Whisky, Louisville, Ky., is challenging consumers 21 and older to gift an educator from their past the Fireball Blazin’ Apple Flask.

Miller Lite, Livvy Dunne partner to ‘spill the tea’, drop first-of-its-kind tea set

Tue, 21 Apr 2026 14:23:00 -0400

Miller Lite, a brand of Molson Coors Beverage Co., Chicago, and Livvy Dunne, athlete, actor, model, and proud Miller Lite fan, are joining forces to launch “Legendary Moments with Livvy,” a campaign encouraging fans to log off, show up and say “yes” to making real-life connections.

Truly Hard Seltzer unveils Believe, USA contest

Fri, 10 Apr 2026 10:00:00 -0400

Truly Hard Seltzer is turning belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.

Saint James Iced Tea, tarte cosmetics announced collaboration

Fri, 03 Apr 2026 07:00:00 -0400

tarte cosmetics and Saint James Iced Tea announced a limited-edition collaboration. Blending beauty and beverage, this partnership brings together two fan favorites wrapped in exclusive, co-branded packaging.

The world’s largest BuzzBallz makes its debut

Wed, 01 Apr 2026 00:00:00 -0400

BuzzBallz, a brand of Sazerac Co., Louisville, Ky., is kicking off lemonade season with the Pink Lemonsqueezy One Night Lemonade Stand, a massive adults-only mobile pop-up housed inside the largest BuzzBallz ever built.

Mike’s Hard Lemonade launches Mike’s Dirty Lemonade, new platform

Tue, 31 Mar 2026 13:00:00 -0400

Mike's Hard Lemonade, Chicago, unveiled its new platform “Made with Real Character” that celebrates individuality, imperfection and the power of showing up as you are.

ICEE, PEEPS reunite to bring PEEPS Marshmallow-Flavored ICEE

Thu, 19 Mar 2026 16:46:00 -0400

Back by popular demand, The ICEE Co., and Just Born Inc., the makers of PEEPS, are reuniting for a second year of the limited-edition PEEPS Marshmallow-Flavored ICEE, available nationwide ahead of Easter.

Gatorade launches Gatorade Lower Sugar

Thu, 05 Mar 2026 12:00:00 -0500

Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of science-backed hydration, it says.

Oikos campaign spotlights protein-packed lineup

Fri, 06 Feb 2026 00:00:00 -0500

Oikos 30-second ad shows how the protein-packed lineup from the yogurt brand can power the strength it takes to push through life's uphill battles, proving that Strong Makes Everything Better.

Guinness, Joe Montana unite in San Francisco for a day of service

Thu, 05 Feb 2026 15:40:00 -0500

As football's biggest weekend approaches, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of meals for neighbors across the Bay Area.

Non-advertisers can still find ways to engage in Super Bowl reach

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Fri, 30 Jan 2026 14:00:00 -0500

Bret Werner at MikeWorldWide, offers insights into what opportunities brands that aren't advertising during the Super Bowl can utilize to still engage with the event.

BuzzBallz unveils engagement ring for Valentine’s Day

Thu, 22 Jan 2026 11:34:00 -0500

BuzzBallz is putting love to the test by offering a pink diamond ring to one bidder to propose this Valentine’s Day.

HOPWTR launches Drink Whatever You Want campaign

Wed, 24 Dec 2025 06:00:00 -0500

HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS.

Athletic Brewing Co. relaunches Athletic January campaign

Wed, 17 Dec 2025 14:00:00 -0500

Athletic Brewing Co., Milford Conn., and San Diego, announced the return of its Athletic January campaign, a month-long celebration of moderation and mindfulness.

Bud Light, Post Malone kick off Super Bowl LX Weekend

Thu, 04 Dec 2025 16:45:00 -0500

Anheuser-Busch, St. Louis, announced that Bud Light, and nine-time RIAA diamond-certified global superstar Post Malone are running it back with a concert during Super Bowl LX weekend.

PepsiCo announces global partnership with Mercedes-AMG PETRONAS F1 Team

Tue, 02 Dec 2025 12:12:00 -0500

PepsiCo, Purchase, N.Y., announced a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands — Gatorade, Sting, and Doritos — with the Formula 1 team.

Coca-Cola unveils limited-edition flavor, holiday campaign

Mon, 03 Nov 2025 09:00:00 -0500

The Coca-Cola Co., Atlanta, announced that for the first time in five years, Coca-Cola is unwrapping a new limited-time holiday flavor: Coca-Cola Holiday Creamy Vanilla, a festive twist on the classic taste that delivers comfort, refreshment and seasonal joy, it says.

Ibotta unwraps success strategies ahead of holiday season

alversonc@bnpmedia.com (Chloe Alverson) — Wed, 29 Oct 2025 00:00:00 -0400

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.

Vita Coco releases costumes for Labubu dolls

Fri, 03 Oct 2025 11:00:00 -0400

Vita Coco is bringing fruity ‘fits and sweet sips to Halloween with the launch of its first-ever mystery kits featuring Halloween costumes for Labubu dolls

RC Cola launches first campaign in 40 years

Fri, 12 Sep 2025 16:00:00 -0400

RC Cola is making a bold return to the spotlight with its first advertising campaign in 40 years, it shares.

Pepsi looks to own tailgating with new campaign

jacobsenj@bnpmedia.com (Jessica Jacobsen) — Wed, 03 Sep 2025 09:00:00 -0400

This NFL season Pepsi is looking to “crash” consumers tailgates in its latest campaign to show that Pepsi and tailgating go hand-in-hand.

Ariana Madix, MARU-HI want consumers to celebrate their inner circle

Fri, 25 Jul 2025 09:00:00 -0400

MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that's made to share with your inner circle, and a chance to be featured on her Instagram.