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Home » Topics » Marketing

Marketing
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Jason Aldean Recover 180

RECOVER 180 kicks off summer with Jason Aldean partnership

Aldean joins the brand’s roster ahead of his Full Throttle Tour
Staff Beverage Industry
May 13, 2025

RECOVER 180, Los Angeles, an organic sports drink from Lance Collins, announced a high-powered partnership with country music icon Jason Aldean — launching just in time for the kickoff of his electrifying Full Throttle Tour.


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Ur Friend Charles

UrFriendCharles launches platform for Black-owned spirits brands

eCommerce platform shipping to 44 states
Staff Beverage Industry
April 28, 2025

UrFriendCharles, Alexander, Va., announced the official launch of UrFriendCharles.com, a groundbreaking eCommerce platform dedicated exclusively to Black-owned spirits.


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David Beckham

Pepsi, David Beckham return with new global campaign

Soft drink brand’s campaign aims to inspire going after what you love
Staff Beverage Industry
April 25, 2025

Pepsi, a brand of PepsiCo, Purchase, N.Y., is back with a fresh take on its Thirsty For More platform, fronted by none other than David Beckham. This new global campaign is about one simple universal message, “If you love it, it’s never a waste,” the company says.


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Anna Kendricks and Rebel Wilson

Primo Brands taps Anna Kendrick, Rebel Wilson for ‘Besties’ campaign

Comedic duo help unveil Splash Refresher Sparkling lineup
Staff Beverage Industry
April 23, 2025

Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash Refreshers Sparkling alongside its new “Besties” campaign, featuring Hollywood’s comedic duo, and real-life BFFs, Anna Kendrick and Rebel Wilson. 


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Mountain Dew Mango Rush

Mountain Dew, Little Caesars launch Mountain Dew Mango Rush

New tropical beverage available exclusively at pizza chain starting May 5
Staff Beverage Industry
April 17, 2025

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, is teaming up with Little Caesars, Detroit, with the launch of Mountain Dew Mango Rush. 


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1-hour ENERGY.png

5-hour ENERGY launches 1-hour ENERGY ahead of Daylight Saving Time

Brand teams up with Flavor Flav to help bring extra boost of energy
Staff Beverage Industry
March 3, 2025

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.


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CambioPods.jpg

Cambio Roasters launches Random Act of Kindness Week campaign

Winner will receive one year of free coffee pods
Staff Beverage Industry
February 4, 2025

Cambio Roasters announced that Cambio will be holding a Kindness Contest in honor of Random Act of Kindness Week.


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Silk Cereal Liar

Silk teams up with Phaedra Parks to expose cereal liars

New York City pop-up asks consumers whether they prefer Silk Vanilla Almondmilk or dairy milk
Staff Beverage Industry
January 9, 2025

Silk partnered with reality TV icon and queen of deception, Phaedra Parks to host Cereal Liar: Breakfast’s Ultimate Taste Test, the first-ever Silk and cereal pop-up in New York City. 


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Zing Zang Bloody Mary Mix.png

Zing Zang gears up for National Bloody Mary Day

Mixer brand offers solution for those wanting dry version of classic cocktail
Staff Beverage Industry
December 27, 2024

Given that National Margarita Day is Jan. 1, Chicago-based Zing Zang is offering a solution for those embracing the Dry January movement: craft a bold, flavorful virgin Bloody Mary by pouring Zing Zang Bloody Mary Mix over ice and adding a favorite garnish.


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Taraji P Henson.png

Terlato Wine Group taps Taraji P. Henson as strategic adviser, creative collaborator

Henson joins Seven Daughters brand to energize the Moscato category
Staff Beverage Industry
November 13, 2024

Terlato Wine Group, Lake Bluff, Ill., announced Academy Award-nominated actor, No. 1 New York Times Best Selling author, and entrepreneur Taraji P. Henson has joined the Seven Daughters family as strategic adviser and creative collaborator of the brand.


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  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

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