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CapriSun_Taskrabbit.png

Capri Sun helps parents tackle to-do lists with Taskrabbit support

Kid Noise-Canceling Juice Drink giveaway includes $100 Taskrabbit credit
August 28, 2023

With back-to-school season upon us and parents in the midst of never-ending to-do lists, Capri Sun, a brand of The Kraft Heinz Co., Chicago, announced it’s giving parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, in partnership with Taskrabbit, a digital platform that connects people seeking help with household tasks.


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PEPSI Dig In Day returns to celebrate, support Black-owned restaurant

Event to cover $100,000 in free food to encourage diners to discover Black-owned restaurants
August 1, 2023

PEPSI Dig In, the brand’s platform designed to drive access, business growth, and awareness to Black-owned restaurants, returns with Pepsi Dig In Day, its annual calling to encourage diners across the country to visit Black-owned restaurants. 


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C4, WWE expand partnership with product collaboration

New products to launch exclusively at GNC ahead of WWE SummerSlam
July 27, 2023

Austin, Texas-based Nutrabolt, owner of the C4 brand, and the WWE announced an expansion to its multi-year partnership with the launch of its first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC ahead of WWE SummerSlam in Detroit on Aug. 5.


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Uncle Nearest kicks off ‘Single Barrel Showdown: America's Choice’ vote

Whiskey company lets consumers decide which states will receive sought-after release
July 19, 2023

Shelbyville, Tenn.-based Uncle Nearest Premium Whiskey announced that it will begin distribution of its highly sought-after Single Barrel Whiskey this fall. The rollout will kick off with Uncle Nearest’s Single Barrel Showdown: America’s Choice, an online public vote that puts the power in the hands of whiskey fans across the country to determine which five states will be the first to receive Uncle Nearest Single Barrel Whiskey on shelves.


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Alani Nu partners with Kim Kardashian to release Alani by Kim K

Limited-edition energy drink to hit shelves this summer
July 11, 2023

Louisville, K.Y.-based Alani Nu, a “better-for-you” health and wellness brand founded by entrepreneur and influencer Katy Hearn, announced its partnership with entrepreneur and celebrity Kim Kardashian. The collaboration, Alani by Kim K, features an exclusive, limited-edition energy drink called "Kimade," which offers a refreshing twist on a classic flavor, Strawberry Lemonade.


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Truly Hard Seltzer unveils one-of-a-kind Zero Gravity Bar

In partnership with Zero-G, Truly brings ‘weightless’ drinking pop-up experience
July 10, 2023

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar. Built inside a specialized Boeing-727 "G-Force One," operated by Zero-G and serving a variety of Truly Hard Seltzers, on board, passengers can drink Truly, while walking across the ceiling, soaring through space, and seeing their Truly cans float before their eyes, it says. 



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TAMPICO Hard Punch unveils Fiesta of Flavor Sweepstakes

Winners to receive beach getaways inspired by new flavors
June 28, 2023

Chicago-based Tampico Beverages and COOP Beverage Works, the wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works, announced its TAMPICO Hard Punch Fiesta of Flavor Sweepstakes. The luxurious beach giveaway will grant two winners the grand prize of a trip for two to a tropical destination, the companies say.


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Logo_DrizlyforBusiness.png

Drizly for Business debuts elevated Corporate Concierge service

Business solutions include corporate bartending services, keg deliveries sets
June 22, 2023

Boston-based Drizly, an Uber Company, introduced an expanded suite of business-focused offerings and an elevated Corporate Concierge service from Drizly for Business. Designed to help businesses save time, stay on budget, and leverage expert recommendations, Drizly for Business supports all corporate alcohol delivery occasions, including events, gifting and office restocking, whether it be for employees, clients or customers, it notes.


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Absolut celebrates the LGBTQ+ community with the launch of Absolut Ally

Platform to provide educational resources, trainings and monetary support of allyship
June 14, 2023

New York-based Absolut, a brand of Pernod Ricard USA, announced that as a steadfast supporter of the LGBTQ+ community for more than 40 years, the launch of Absolut Ally, is the next evolution of its commitment to safer spaces across bars and restaurants for 21-plus adults.


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Tracking consumer behavior with Artificial Intelligence
Special Report

Artificial intelligence offers beverage-makers powerful insights

Early adopters discovering flavor innovations, marketing advancements through AI
Sabetta-Lauren.jpg
Lauren Sabetta
June 5, 2023

Within the beverage industry, AI is being applied to understand consumer behavior, which is expected to lead to more accurate predictions, experts note.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 5, 2025

Heat-Resistant Molds 101: Fundamentals and Prevention Strategies for Better Beverage Quality

Learn about the spoilage challenges and operational bottlenecks that ascospores can pose to your quality program if detection is delayed, or worse – not detected at all. Subject matter experts will cover the basics of these bugs and real-world impacts of insufficient quality methods to help you beat the heat … resistant mold.

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