Harpoon Brewery announced the launch of its Spread Holiday Cheer giveaway. Golden cans are hidden in limited edition, Golden Can 12-packs of Harpoon IPA that are hitting the shelves now.
Consumers who discover a golden can between now and Dec. 1, will be instant winners with the chance to win the grand prize of hosting the ultimate holiday party for up to 30 people at one of Harpoon’s two iconic Brewery locations, it says.
“This year marks the 30th anniversary of our flagship beer, Harpoon IPA, and for such a momentous milestone, we wanted to do something special to celebrate,” said Dan Kenary, CEO and co-founder of Mass. Bay Brewing Co., in a statement. “The Harpoon Spread Holiday Cheer Giveaway offers us the chance to reward those who have supported Harpoon IPA through its long history with prizes that help ring in the spirit of the season, Harpoon style.”
Inspired by a mission of bringing the best of European beer styles to New Englanders, Harpoon’s IPA made its debut in 1993. It was modeled after an English IPA, but with the twist of using American hops. It established itself as an early example of what would become a popular beer style, the company notes.
The Harpoon Spread Holiday Cheer Giveaway program is designed to reward 27 Harpoon consumers ― two grand-prize winners, five second-place winners and 20 runner-up winners. The two grand-prize winners will be selected at random on or around Dec. 8, with one winner being granted their own epic holiday party hosted at Harpoon Brewery’s Boston, location and the other receiving a bash hosted at Harpoon Brewery Taproom & Beer Garden in Windsor, Vt.