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Louisville, K.Y.-based Alani Nu, a “better-for-you” health and wellness brand founded by entrepreneur and influencer Katy Hearn, announced its partnership with entrepreneur and celebrity Kim Kardashian. The collaboration, Alani by Kim K, features an exclusive, limited-edition energy drink called "Kimade," which offers a refreshing twist on a classic flavor, Strawberry Lemonade.

Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of the first-ever Zero-G drinking experience with the Truly Zero Gravity Bar. Built inside a specialized Boeing-727 "G-Force One," operated by Zero-G and serving a variety of Truly Hard Seltzers, on board, passengers can drink Truly, while walking across the ceiling, soaring through space, and seeing their Truly cans float before their eyes, it says. 

Chicago-based Tampico Beverages and COOP Beverage Works, the wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works, announced its TAMPICO Hard Punch Fiesta of Flavor Sweepstakes. The luxurious beach giveaway will grant two winners the grand prize of a trip for two to a tropical destination, the companies say.

Boston-based Drizly, an Uber Company, introduced an expanded suite of business-focused offerings and an elevated Corporate Concierge service from Drizly for Business. Designed to help businesses save time, stay on budget, and leverage expert recommendations, Drizly for Business supports all corporate alcohol delivery occasions, including events, gifting and office restocking, whether it be for employees, clients or customers, it notes.

New York-based Absolut, a brand of Pernod Ricard USA, announced that as a steadfast supporter of the LGBTQ+ community for more than 40 years, the launch of Absolut Ally, is the next evolution of its commitment to safer spaces across bars and restaurants for 21-plus adults.

Within the beverage industry, AI is being applied to understand consumer behavior, which is expected to lead to more accurate predictions, experts note.

Rockstar Energy, a brand of Purchase, N.Y.-based PepsiCo, announced that starting this weekend, the brand wants to “Fuel Your Drive” by giving away $50,000 to help summer travelers across the country get cash back at the pump and stay energized to get to their next destination. In addition to the Memorial Day weekend giveaway, to keep consumers fueled up and energized all summer long, Rockstar Energy will reward travelers with up to $5 cash back when they buy two products now through Labor Day, it says.

Just in time for International Dance Day on April 29, Pepsi invites fans of Latin music to meet in the metaverse for the first-ever Muévelo con Pepsi Latin fusion dance master class led by celebrity creative director, choreographer and actor Beau Casper Smart, and featuring some of today’s most popular Latin music genres. 

Uncle Nearest Premium Whiskey, Shelbyville Tenn., announced its CEO and Founder Fawn Weaver's 2023 CEO tour: Thank You for Your Service. Thank You for Your Support. This year’s CEO Thank You Tour is a heartfelt journey across America, as Weaver will visit military bases nationwide to express her gratitude to one of the brand’s most supportive communities, the company says.

Santa Clarita, Calif.-based Princess Cruises announced Lavazza, Turin, Italy, now is the line’s Official Coffee Partner. Lavazza offerings will begin rolling out on Princess ships throughout the spring and guests can expect to partake on the brand’s array of hot coffee options and ready-to-drink cans. The two brands also will collaborate on upcoming marketing campaigns, promotions and exclusive events.