Livermore, Calif.-based Franzia Wines announced the release of a new limited-edition Franzia Cabernet Sauvignon box wrapped in a colorful holiday sweater design. The box pairs with the new matching Franzia holiday sweater, complete with battery-powered holiday lights and an attached wine swirl scarf.
In addition to the Franzia Cabernet Sauvignon Holiday Box and corresponding holiday sweater, Franzia also released a complete line of new holiday merchandise, including Franzia Inflatable Snow Global Lawn Ornaments, available in both Chillable Red and Crisp White, as well as Franzia Cabernet Sauvignon and Chardonnay Tree Ornaments.
“The holidays are all about the more the merrier — and Franzia is your perfect party companion this holiday season. Our Franzia Cabernet Sauvignon Limited-Edition box is a gift made to share, with a built-in gift tag on front,” said Amy Navor, brand manager at Franzia, in a statement. “We’re thrilled to release our holiday merch collection that gets our Franz feeling festive, and also allows them to showcase their holiday spirit in a uniquely Franzia way.”
The limited-edition Franzia Cabernet Sauvignon holiday box is available for purchase in retail stores nationwide while supplies last for a suggested retail price of $22. Items in the Franzia Holiday Collection range from $15-$90 and are available for purchase at shop.franzia.com