Coffee mate announced the brand’s ABUELITA Mexican Hot Chocolate Flavored Creamer is coming back for a limited time-only to celebrate Día de los Muertos. This offering, created in partnership with Nestlé ABUELITA, a Mexican hot chocolate brand, infuses coffee with rich Mexican flavors and will be available by sweepstakes-only.
The chocolate creamer is crafted with notes of cinnamon spice and cocoa, taking fans on a journey through the heart of Mexico, the company says. Delivering an authentic taste experience as Día de los Muertos approaches, consumers can once again savor the distinctive flavors of this limited release.
“We’re thrilled to reunite with Abuelita, a beloved Mexican hot chocolate brand, to celebrate a key moment when Mexicans in the U.S. embrace their own heritage,” said Leonardo Aizpuru, Nestlé vice president of brand marketing for the beverage division and business unit, in a statement. “By launching ABUELITA Mexican Hot Chocolate Flavored Creamer during Día de los Muertos, a time when family, roots and traditions are both remembered and celebrated, we hope to make fans’ cafecito moments even more heartwarming.”
From Oct. 19 to 22, consumers can prepare to celebrate the traditional Mexican holiday, Día de los Muertos, by visiting the @coffeemate Instagram handle and following the directions to enter for a chance to win their own Abuelita bundle. The bundle will include COFFEE MATE ABUELITA Mexican Hot Chocolate Flavored Creamer, NESTLE ABUELITA Mexican Style Instant Hot Chocolate Mix, NESTLE ABUELITA Authentic Mexican Chocolate Granulated, NESCAFÉ Clásico Dark Roast Instant Coffee and more.