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Beverage NewsMarketingBeer

Miller Lite puts festive twist to holiday icon

Limited supplies of Beercrackers available for purchase

By Staff Beverage Industry
MillerLiteBeercracker.jpg
November 28, 2023

Miller Lite is putting a festive new twist on Miller Time with a jaw-dropping accessory for the beer lover on your list.

The Miller Lite Beercracker offers a new way to crack open Miller Lite cans and bottles this winter. Inspired by the classic nutcrackers, each Beercracker is fashioned with beer-inspired details like barley boots, a pilsner foam cape and hop leaf buttons. Each is equipped with two handy beer openers, one in the mouth that pops the top of a bottle and one in the removable hat that effortlessly cracks a can. 

“The holiday season is one of our favorite ways to showcase what Miller Time means. It’s all about bringing friends and family together to celebrate good times and holiday traditions with the great taste of Miller Lite,” said Ann Legan, vice president of marketing for Miller Lite, in a statement. “Last year we introduced the Miller Lite Christmas Tree Keg Stand, which worked as a fully functional keg. The year before, we introduced Beernaments, which hold your can while hanging on your tree, so taking the classic nutcracker and turning it into a Beercracker just made sense as the latest holiday item for Miller Lite to put their Miller Time twist on.”

Beginning Nov. 29, 21 and older beer consumers can purchase the Miller Lite Beercracker at www.shop.millerlite.com for a limited time. Legal drinking age and Canadian beer consumers can purchase on https://hub.quartertofive.ca/. A limited quantity of Miller Lite Beercrackers will be available for purchase for three days beginning Nov. 29, 30 and Dec. 1 while supplies last. 

For those who missed the chance to purchase a Beercracker, Miller Lite will give another opportunity to enter for a chance to win a Beercracker beginning Nov. 30, when you visit www.millerlitebeercracker.com.


KEYWORDS: holiday promotions Miller Lite

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