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Pepsi announces Mic Drop genesis NFT collection

Unique generative-style NFTs honors brand’s roots in music
December 9, 2021
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Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announces the brand’s first-ever foray into the innovative and evolving world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection. 


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Budweiser Zero Zero Hour

Budweiser Zero, Uber partner for Thanksgiving Eve promotion

‘Zero Hour’ provide Uber Voucher code after trying complimentary Budweiser Zero at bars, restaurants
November 17, 2021
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On Nov. 24, Budweiser Zero is hosting “Zero Hour” at participating bars across the United States, giving consumers the option to try a complimentary Budweiser Zero from midnight to 1 a.m. local time. 


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Coca-Cola Real Magic

Coca-Cola launches Christmas campaign under Real Magic platform

Film available for viewing in 90-plus markets
November 10, 2021
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Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., launched Real Magic at Christmas, a seasonal campaign that spotlights and celebrates the magic of community and togetherness. The multi-faceted campaign carries at its heart a simple message of festive joy and inclusion, reminding us that Real Magic is in the moments of connection we share with others.


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G.O.A.T. Fuel named ‘Official Energy Drink’ of Los Angeles Lakers

Sponsorship activations to include launch of community-based initiative
November 9, 2021
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The Los Angeles Lakers named El Segundo, Calif.-based G.O.A.T. Fuel as the official energy drink of the team. G.O.A.T. Fuel is a health-focused energy drink, founded by NFL Hall of Famer and noted G.O.A.T. Jerry Rice, his daughter Jaqui Rice Gold and Trevion Gold. 


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Swiss Miss ‘Ugly’ Sweater designed to keep cocoa hot

Limited-edition holiday merchandise available while supplies last
November 4, 2021
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Swiss Miss Hot Cocoa, a brand of Chicago-based Conagra Brands Inc., announced its limited-edition ultimate “ugly” sweater. The festive sweater is designed with an insulated pocket and zipper to keep a thermos of Swiss Miss Hot Cocoa warm and toasty all night long, the company says.


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MTN DEW teams up with Country duo LOCASH for Woods or Water Campaign

Carbonated soft drink brand puts up $200K in MTN DEW Outdoor Grants for nonprofit organizations
November 3, 2021
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MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, teamed up with Country Music duo LOCASH to reward fans for getting out in the great outdoors this fall with the DEW Outdoors Woods Or Water Getaway. 


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Matthew McConaughey, Wild Turkey team up to honor local music scenes

Wild Turkey’s annual Give Back Campaign supports community-based music initiatives
October 29, 2021
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Matthew McConaughey and Wild Turkey, a brand of New York-based Campari America, have teamed up to recognize individuals who kept their local music scenes alive with a series of $10,000 donations to community-based music initiatives of their choice. 


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Sparkling Ice celebrates holiday season with Cheers to Giving Program

Sparkling water brand debuts Apple Cider, brings back Cranberry Frost flavor
October 28, 2021
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This holiday season, with the launch of two seasonal flavors, Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice, is spreading holiday cheer through its new initiative: Cheers to Giving. 


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Miller Lite celebrates LGBTQ+ History Month with ‘Beers and Queer History’

Guide chronicles the role bars have played in LGBTQ+ history
October 27, 2021
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In celebration of LGBTQ+ History Month, Miller Lite, a brand of Chicago-based Molson Coors Beverage Co., is partnering with historian Eric Cervini for the release of “Beers and Queer History,” a brief history guide detailing how bars and bar culture have played a crucial role in empowering the community to live authentically and freely, the company says. 


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INDOGGO_Tour.png

Snoop Dogg's INDOGGO Gin launches nationwide bus tour

Traveling tour set to host pop-up tastings and exclusive giveaways
October 21, 2021
No Comments

INDOGGO Gin, a spirits brand developed by multi-faceted entertainer and hip-hop legend Snoop Dogg, in partnership with Princeton, Minn.-based Prestige Beverage Group and Trusted Spirits, New York, announced its first nationwide bus tour across the United States. 


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2023 State of the Industry: Non-Alcohol Beverages

The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.
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