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Home » Topics » Marketing

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MTN DEW BAJA BLAST celebrates 20th anniversary with year-round release

For 1st time, tropical lime flavored carbonated soft drink available in stores all year
Staff Beverage Industry
January 2, 2024

Officially turning 20 years old, MTN DEW BAJA BLAST is giving fans what they deserve: a full year of MTN DEW BAJA BLAST celebrations and the chance to buy the variety not only at Taco Bell, but also in bottles and cans all-year in 2024 in stores nationwide for the first time.


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Athletic Brewing Co. launches Track Record

Alcohol moderation tool aims to promote mindful drinking
Staff Beverage Industry
December 28, 2023

Athletic Brewing Co., Milford, Conn. and San Diego, is inviting drinkers to “Give Dry a Try” this January by offering an easy way to track the days they don't consume alcohol.


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Pepsi, DeMarcus Ware partner to kickoff Super Bowl weekend

Super Bowl Bowling Classic to support NFL Foundation
Staff Beverage Industry
December 19, 2023

Ahead of Super Bowl LVIII weekend in Las Vegas, football fans will have an opportunity to bowl with current NFL players and NFL Legends to support community football players across the country at the Super Bowl Bowling Classic sponsored by Pepsi.


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Doritos, Empirical launch ‘Nacho Cheese Spirit’

Limited-release brings nacho cheese flavor to the spirit aisle
Staff Beverage Industry
December 12, 2023

Doritos, a brand of Purchase, N.Y.-based PepsiCo, unveiled its collaboration with global flavor innovator Empirical, Copenhagen, Denmark, with the launch of Empirical x Doritos Nacho Cheese Spirit. 


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Angry Orchard launches ‘The Angry Swap’ holiday gift exchange

Sweepstakes offers chance to win year supply of Angry Orchard Crisp Imperial Hard Cider
Staff Beverage Industry
November 30, 2023

Angry Orchard, a brand of Boston-based Boston Beer Co., is righting the gifting wrongs this holiday season by launching The Angry Swap, it says.


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Truly Hard Seltzer unveils ‘Keep It Light Holiday Edition’ contest

Grand-prize winner to receive an energy-efficient display for the 2024 holiday season
Staff Beverage Industry
November 29, 2023

Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced that as an extension to the Keep It Light campaign, it will help fans to literally “keep it light” this holiday season by covering the utility bills for festive holiday light enthusiasts through its Truly Keep It Light Holiday Edition contest. 


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Miller Lite puts festive twist to holiday icon

Limited supplies of Beercrackers available for purchase
Staff Beverage Industry
November 28, 2023

Miller Lite is putting a festive new twist on Miller Time with a jaw-dropping accessory for the beer lover on your list: the Miller Lite Beercracker, offering a new way to crack open Miller Lite cans and bottles this winter.


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Jones announces launch of Jones Craft Dog Soda

New product range exclusively formulated for dogs in time for holiday season
Staff Beverage Industry
November 27, 2023

Jones Soda Co., Seattle, announced its expansion into the pet category with the launch of Jones Craft Dog Soda. Uniquely formulated for canines in collaboration with veterinarians and dog owners, new Jones Craft Dog Soda combines all-natural human-grade ingredients in flavors that dogs love, it says.


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Franzia Wines unveils Cabernet Sauvignon Holiday Box, matching sweater

New, returning items from Franzia Holiday Collection coincide with package release
Staff Beverage Industry
November 27, 2023

Livermore, Calif.-based Franzia Wines announced the release of a new limited-edition Franzia Cabernet Sauvignon box wrapped in a colorful holiday sweater design. The box pairs with the new matching Franzia holiday sweater, complete with battery-powered holiday lights and an attached wine swirl scarf.


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Shaquille O'Neal, Pepsi reunite for Pepsi Mini Cans commercial

‘I Wish’ spot features cameo appearance from Skee-Lo for parody of “I Wish I Was A Little Bit Taller”
Staff Beverage Industry
November 20, 2023

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, is continuing its 125th anniversary celebration by reuniting with Shaquille O'Neal to unveil a brand-new commercial that highlights Pepsi Mini Cans as ideal for pairing with snack and mealtime occasions.


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