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On the heels of Kathy Hilton’s musical debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the reality TV star and Smirnoff ICE are back to spill the tea on the brand’s latest flavor offerings of Smirnoff ICE SMASH Tea.

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 

Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters. 

Fireball, a brand of Sazerac Co., Louisville, Ky., is set to gallop into this year's classic horse racing events with bespoke, fiery hats dubbed “Hot Lids,” bringing a dash of cinnamon spice to the typical race day experience.

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 

New York-based Swoon, a zero-sugar beverage brand, announced the launch of its newest campaign, Bestie. 

Muscle Milk, a brand of Purchase, N.Y-based PepsiCo, is flexing with its latest marketing campaign, a fully loaded athlete roster, and a new product: Muscle Milk Plant Protein shakes.

International Delight, a brand of Danone North America, Broomfield, Colo., is turning Daylight Saving Time into “Delight Saving Time” by unveiling new REESE’S Iced Coffee cans and giving consumers the chance to try them for free.

In honor of Black History Month, Pronghorn Co., New York, introduced the #AllBlackBar platform to amplify Black-owned spirits brands to consumers and the culture.