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Home » Topics » Marketing

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Zing Zang Bloody Mary Mix.png

Zing Zang gears up for National Bloody Mary Day

Mixer brand offers solution for those wanting dry version of classic cocktail
Staff Beverage Industry
December 27, 2024

Given that National Margarita Day is Jan. 1, Chicago-based Zing Zang is offering a solution for those embracing the Dry January movement: craft a bold, flavorful virgin Bloody Mary by pouring Zing Zang Bloody Mary Mix over ice and adding a favorite garnish.


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Taraji P Henson.png

Terlato Wine Group taps Taraji P. Henson as strategic adviser, creative collaborator

Henson joins Seven Daughters brand to energize the Moscato category
Staff Beverage Industry
November 13, 2024

Terlato Wine Group, Lake Bluff, Ill., announced Academy Award-nominated actor, No. 1 New York Times Best Selling author, and entrepreneur Taraji P. Henson has joined the Seven Daughters family as strategic adviser and creative collaborator of the brand.


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International Delight Costumes.png

International Delight unveils Creamer Costumes for Halloween

Costumes mark first licensed partnership for Danone with Rasta Imposta
Staff Beverage Industry
October 16, 2024

International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on two of the brand’s fan-favorite flavors: French Vanilla and Pumpkin Pie Spice.  


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DunKings Halloween Costume.png

Dunkin’ unveils Potion Macchiato, Halloween costumes inspired by DunKings Tracksuits

Limited-time Halloween treats in restaurants starting October 16
Staff Beverage Industry
October 3, 2024

Boston-based Dunkin’, part of the Inspire Brands family of restaurants, is dialing up the excitement this spooky season with an all-new lineup of Halloween-inspired tricks and treats to take guests from morning to midnight. 


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Jones Soda Halloween Flavors.png

Jones Soda unveils Halloween flavors

Blood Sucker, Zombie Juice and Ghoulish Grape available in 12-packs, variety pack
Staff Beverage Industry
October 2, 2024

Jones Soda, Seattle, released a limited-edition series of sodas designed to capture the Halloween spirit. 


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Mango Shotta Scariest Dog Contest.png

Mango Shotta seeks spookiest dog to be its next mascot

Brand initiative awards $20,000 for spiciest pooch and covers adoption fees for 31 shelter dogs
Staff Beverage Industry
October 1, 2024

Mango Shotta, a brand of Sazerac, Louisville, Ky., announced its latest initiative, inspired by Arturo, the brand’s eerie skeleton dog mascot. In the spirit of Halloween fun and commitment to shelter dogs, Mango Shotta unveiled its search for the “Scariest Spokesb*tch."


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Piper-Heidsieck Twist The Script

Piper-Heidsieck’s new campaign tribute to Champagne brand’s creativity, history

Twist the Script taps British artist and photographer Miles Aldridge for campaign artwork
Staff Beverage Industry
September 26, 2024

Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.


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SONIC Witches Brew.png

SONIC unveils Halloween treat with Witch’s Brew Slush Float

Caramel apple-flavored combination now available for SONIC App users
September 23, 2024

SONIC Drive-In, Atlanta, is casting a spell on taste buds nationwide this Halloween season with the launch of its Witch’s Brew Slush Float. 


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Coffee mate Bagels and Cream Cheese Creamer.png

Coffee mate unveils Bagel & Cream Cheese Creamer giveaway

Creamer brand overhauls teacher’s breakroom at California preparatory school
Staff Beverage Industry
September 10, 2024

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 


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Pepsi NFL Campaign 2024.png

Pepsi, Meghan Thee Stallion kick off NFL season with new campaign

Gladiator-themed campaign inspired by Paramount Pictures’ upcoming ‘Gladiator II’
Staff Beverage Industry
September 5, 2024

Pepsi, Purchase N.Y., unveiled its Gladiator-themed campaign titled “Make Your Gameday Epic.” As a longtime NFL sponsor, Pepsi is celebrating the start of the 2024 NFL season and the anticipated theatrical release of Paramount Pictures’ “Gladiator II,” with a short-film that will electrify game days for cola-lovers and NFL fans alike.


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