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PepsiCo, Purchase, N.Y., announced a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands — Gatorade, Sting, and Doritos — with the Formula 1 team. 

The Coca-Cola Co., Atlanta, announced that for the first time in five years, Coca-Cola is unwrapping a new limited-time holiday flavor: Coca-Cola Holiday Creamy Vanilla, a festive twist on the classic taste that delivers comfort, refreshment and seasonal joy, it says.

Chris Riedy, chief revenue officer at Ibotta, shares how this year’s strategies and findings differ from previous years.

Vita Coco is bringing fruity ‘fits and sweet sips to Halloween with the launch of its first-ever mystery kits featuring Halloween costumes for Labubu dolls

RC Cola is making a bold return to the spotlight with its first advertising campaign in 40 years, it shares.

This NFL season Pepsi is looking to “crash” consumers tailgates in its latest campaign to show that Pepsi and tailgating go hand-in-hand.

MARU-HI, the Japanese-inspired sparkling cocktail brand from Suntory Group, is teaming up with award winning television star and fan favorite host Ariana Madix to celebrate summer with a drink that's made to share with your inner circle, and a chance to be featured on her Instagram.

7-Eleven Inc., Irving, Texas, is rolling out a new advertising campaign in support of Speedway stores. The Speedway Fill Up campaign reminds consumers that great pit stops don’t just end at the pump, and spotlight the endless ways to recharge, refresh and be ready to hit the road from right inside the store, it shares.

Mountain Dew, a brand of PepsiCo, Purchase N.Y., announced the launch of Thirst Guards to bring ice-cold refreshment directly to consumers at key lake destinations nationwide. 

Smirnoff ICE is teaming up with content creator and comedian Boman Martinez-Reid to pay up to $200,000 in Sunsurance throughout the summer, starting with $50,000 to celebrate the summer solstice.