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Home » Topics » Marketing

Marketing
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Crytal Geyser Campaign.png

Maker of Crystal Geyser launches Thirst for Progress campaign

CG Roxane LLC releases new survey insights revealing Americans’ hydration habits
Staff Beverage Industry
August 2, 2024

Novato, Calif.-based CG Roxane LLC, maker of Crystal Geyser Alpine Spring Water announced its Thirst for Progress campaign. The initiative includes a series of creative shorts dedicated to promoting hydration and sustainability throughout the summer season.


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Revl Fruits celebrates laid-back summer jobs in new sweepstakes

Contest offers winner $50,000 to drink juice, float around as VP of Water Park Inflatables
Staff Beverage Industry
August 1, 2024

Revl Fruits, a brand of Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is giving consumers a chance to win a cushy summer job: Global VP of Water Park Inflatables.


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Clear Channel Billboard.jpg

It’s time for brands to ‘tea’ up summer beverage campaigns

Out-of-home ad campaigns can assist beverage brands in meeting Labor Day weekend numbers
Hugh Powers
July 19, 2024

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.


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Idris Elba.png

GREY GOOSE Altius, Idris Elba reveal new sky-high anthem

Actor, producer and DJ shares inspiration behind the track
Staff Beverage Industry
July 9, 2024

Idris Elba has revealed his latest track, the sky-high summer anthem '”Pushing On” to mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps.


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Seagrams Crown 7 Campaign.png

Seagram's 7 Crown unveils Timeless Taste ad campaign

Whiskey brand rolling out six new ads
Staff Beverage Industry
July 5, 2024

Seagram's 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.


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Pepsi Pineapple.png

Pepsi Pineapple is back, exclusively at Little Caesars

Offering available in new 20-ounce bottle
Staff Beverage Industry
July 1, 2024

PepsiCo’s Pepsi, Purchase N.Y, and Little Caesars, Detroit. Mich. announced the return of the fan-favorite Pepsi Pineapple, available exclusively at Little Caesars for a limited time only.


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The Bear Stella Artois.jpg

Stella Artois, ‘The Bear’ collaborate for shows 3rd season

Partnership comes to life throughout summer
Staff Beverage Industry
June 25, 2024

The highly anticipated Season 3 of FX’s “The Bear” is just days away, and Stella Artois is returning for its starring role at the dining table.


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Just Ice Tea Tea Marks The Spot.jpg

JUST ICE Tea connects with consumers with Tea Marks the Spot

Summer campaign features pop-up locations across US
Staff Beverage Industry
June 18, 2024

In conjunction with National Iced Tea Month, Bethesda, Md.-based JUST ICE Tea announced its summer campaign: Tea Marks the Spot. 


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Paige DeSorbo Malibu.png

Malibu enlists Paige DeSorbo for ‘Vacation You’ campaign

Summer campaign offers no-travel-needed experiences and offerings
Staff Beverage Industry
June 6, 2024

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 


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Zen WTR Travis Kelce.png

ZenWTR, Travis Kelce launch Find Yours campaign

Diverse array of ambassadors join Kelce to amplify campaign message
Staff Beverage Industry
May 21, 2024

Los Angeles-based ZenWTR, renowned for its premium vapor distilled alkaline water, and Travis Kelce, three-time Super Bowl champion, have joined forces to unveil a new national campaign: Find Yours.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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