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Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says. 

Several beverage brands have announced new marketing campaigns and products.

Dunkin’ Donuts, Canton, Ma., is inviting consumers to make the longest day of the year the coolest day as it hosts a special nationwide Frozen Lemonade tasting event on Thursday, June 21.

Cruzan Rum, a brand of Beam Suntory, Chicago, has launched the Island Spirit Fund to help the U.S. Virgin Islands and communities across the United States rebuild following the destruction caused by last year’s Hurricane Maria, the company said. 

Several beverage brands have announced new marketing campaigns and products.

The strategic move fulfills a major marketing initiative for CELSIUS as its slogan and targeted demographics’ goal is to “Live Fit,” the company says

Several beverage brands have announced new marketing campaigns and services.

Several brands recently announced new sports marketing partnerships and corresponding beverage marketing campaigns.

Beverage brands continue to introduce new beverage marketing campaigns utilizing new technology.