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Home » Topics » Marketing

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Keurig Green Mountain announced the release of a new K-Café Single Serve Coffee, Latte & Cappuccino Maker. - Beverage Industry

Beverage companies wrap up the summer-season with their latest marketing campaigns

August 17, 2018
Unibroue debuted a new limited-release Belgian-style, fruit-flavored wheat ale, Keurig Green Mountain announced the release of a new K-Café Single Serve Coffee, SLRRRP debuted new alcohol-infused gelatin shots.
Read More
Demi Lovato - CORE Nutrition - Beverage Industry

Beverage companies continue to celebrate summer with new interactive campaigns

July 16, 2018
Several beverage brands have announced new marketing campaigns and products.
Read More
Luka Sabbat

Evian launches new creative ad campaign

Bottled water brand invites consumers to hashtag #Liveyoung
July 10, 2018

Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.


Read More
National Honey Board

National Honey Board to host Honey Spirits Competition

Nine alcohol categories featuring honey to be judged in inaugural competition
July 3, 2018

The National Honey Board, Longmont, Colo., announced that it is hosting its first Honey Spirits Competition aimed at recognizing distillers who use honey in their products.


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Smirnoff Ice

Smirnoff launches Fourth of July contest

Spirit brand to give 100 fans two extra paid days off
June 26, 2018

Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, announced the launch of a National Sweepstakes from Smirnoff Ice Red, White & Berry, to give 100 people across the country two paid days off to take a real July 4th weekend, it says. 


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Tito’s Handmade Vodka and Imgur recently launched Project Stardust - Beverage Industry

Beverage companies create campaigns to coincide with summer events

Beverage companies help consumers celebrate summer
June 20, 2018
Several beverage brands have announced new marketing campaigns and products.
Read More
Dunkin' Donuts Frozen Lemonade

Dunkin’ Donuts marks first day of summer with nationwide tasting

Company invites consumers to sample two frozen lemonades
June 19, 2018

Dunkin’ Donuts, Canton, Ma., is inviting consumers to make the longest day of the year the coolest day as it hosts a special nationwide Frozen Lemonade tasting event on Thursday, June 21.


Read More
Island Spirit Fund

Cruzan Rum creates Island Spirit Fund

Company, partners aim to raise $2 million to help communities in need
June 19, 2018

Cruzan Rum, a brand of Beam Suntory, Chicago, has launched the Island Spirit Fund to help the U.S. Virgin Islands and communities across the United States rebuild following the destruction caused by last year’s Hurricane Maria, the company said. 


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Tecate, a brand of Heineken USA, announced the return of its boxing promotion, “Claim Your Corner,” - Beverage Industry

Beverage companies create new campaigns to kick off the summer

May 21, 2018
Several beverage brands have announced new marketing campaigns and products.
Read More

Stella Artois unveils new international campaign

Joie de Bière will be beer brand’s largest marketing effort to date
April 16, 2018

Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter. 


Read More
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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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